Strategic Vision, Inc. recognized both brands as segment leaders in the company’s Total Quality Index, based on owner response.
Strategic Vision, Inc. takes a unique approach to defining quality: they ask the actual owners of the vehicles. The company’s Total Quality Index(TM) is a complete measure of the total ownership experience, where buyers are asked to rate all aspects of their buying, owning and driving experience. Obviously, this accounts for a wide variety of aspects, including customers' commitment to their vehicle. And in the auto industry, customer loyalty is the holy grail of marketing success.
The Jaguar and Land Rover brands rated first and second place, respectively, for the $30,000+ category, with Jaguar also being recognized as the most-improved brand among all competitors. Range Rover scored a first place finish in the Luxury Utility segment and notably, many other models across both brands scored very well in their segments.
"For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience," says Gary Temple, President, Jaguar Land Rover North America, LLC. "This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles."
The Total Quality Index(TM) was calculated from buyers who bought 2008 and 2009 models from September through December 2008. It may not be the most objective of measuring standards, but it may be, ultimately, the most important.
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