Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) are 'Reaching Vulnerable People Around the World' with a 3-year commitment of vehicles and money.
"This new partnership with Land Rover will help us respond more quickly and effectively to help vulnerable people in local communities across the world," noted IFRC under secretary general for program services, Matthias Schmale. "We appreciate Land Rover's long-term support. Their ongoing commitment will allow us to plan and implement sustainable humanitarian programs to deliver lasting change for those affected by crisis. We have placed a high priority on risk reduction and disaster preparedness, and in that context, this initiative is extremely welcome."
Land Rover's support will enable the Sierra Leone Red Cross Society to reach remote communities, improve access to health care and safe water, strengthen communities so they are more resilient to face future disasters, and support young people affected by civil war. They'll also be in China helping those most affected by the HIV virus.
They'll also be in Pakistan, where Land Rover is donating six Defender 110’s to the Pakistan Red Crescent Society to aid in its disaster relief operation. They’ll certainly come in handy, as so many roads and bridges have been washed out in the flood that has affected 14 million people. They’ll be used to deliver food, clean water, shelter and medical supplies to thousands of people in the most remote and cut-off communities.
In total, Land Rover will supply aid to 15 countries, strengthening existing Red Cross and Red Crescent programs. JLR employees have also been raising money to support the relief operation through the British Red Cross.
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