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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Farewell To The Great Defender?

  • C. Bartow
  • Apr 22, 2009
Land Rover Defender

It seems impossible to even contemplate, but due to stubborn "rules" Land Rover is talking seriously about shelving the Defender - all three wheelbase models - very soon.

In a world of "please take me seriously!" SUVs, the mighty Defender - the most stubbornly practical and longest-lived Land Rover model - is on the chopping block. The carmaker is presently researching the market for a suitable replacement as the current versions will not meet the approaching 2013 rules.

A spokesman for the company said that there is a great enthusiasm inside Land Rover for a successor to the Defender although it is essential to its feasibility to discover exactly who the buyers would be. The sales of Defender annually reached between 20,000 and 24,000 units in the past, but to compensate for the development cost for a replacement, the new model must hit sales numbers reaching 40,000.

It has been argued that one possible solution would be to utilize the current Discovery’s T5 chassis/suspension, which is likely to be shelved for the succeeding generation of Discovery and Range Rover Sport models for lighter weight versions anyway. That would certainly be the most cost-effective approach, but clearly there is a lot of research and discussion left on the table before any decision can be made. We will certainly stay on this one for you, and report any changes as soon as they become available.

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  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

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  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

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