According to the latest RMI NFDA “Attitude Survey”, Jaguar Land Rover tied with Audi as number one in future profitability with franchised dealers.
They simply asked dealers how they rated the future profitability of their business and they voted Audi, Jaguar and Land Rover in first place. Audi and, surprisingly, Kia, were voted the two most highly rated franchises in the UK, with Land Rover in joint second place with MINI.
The NFDA Dealer Attitude Survey is carried out two times a year and examines how dealers view the major issues currently affecting them. It also offers franchised dealers and their respective manufacturers a clear idea of the balance of opinion held on a range of views within their networks.
It makes sense to gather information from the front lines, so to speak, and nobody is more in touch with what’s going on than the dealers. This is one more confirmation of JLR’s gleaming chrome future.
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