The LR4 beat out 20 other sport utility and crossover vehicles to win in its class in the first-ever Bloomberg's Car of the Year contest.
To qualify for Bloomberg's Car of the Year, models must be new or significantly revised for model year 2010, and be on sale by the first quarter of 2010. The selectees were evaluated by Bloomberg Auto Columnist Jason Harper in terms of overall performance, intelligent design and smart style, desirability and build quality. There are seven categories including: Car of the Year; Green Car; Economy; All-Around SUV; Sports Car; Family and Executive Sedan.
"We are pleased the Land Rover LR4 has been recognized as a leader by such an esteemed organization in a growing competitive market," said Chris Marchand, Executive Vice President of Marketing and Sales, Land Rover North America. "The Land Rover LR4 provides capability, versatility and all-around comfort in a modern package for 2010 and this recognition is a testament to its unique characteristics."
As you know, the new fourth-generation LR4 – formerly known as the Discovery – boasts a powerful and sophisticated new LR-V8 engine, a fresh updated exterior and a more premium cabin environment (which has upped the ante on its big brother’s appointments, but so it goes). The LR4 also received an updated suspension, revised steering, larger brakes, improved traction control and revised Terrain Response(TM) system for 2010. And on top of all that, new user-friendly features have been added including Tow Assist, Keyless Entry, Push-Button start, and available Surround Camera system.
How could it lose?
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