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From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

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JLR Unveils Virtual Reality Center

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Posted On: Jun 30, 2008 By: Category: Land Rover News

Creating 3-dimensional car models in clay is so yesterday.  Jaguar-Land Rover's new center uses hi-def virtual reality that’s four times sharper than your HDTV.

Jaguar-Land Rover (JLR) announced the opening of its new industry-leading 'Virtual Reality Centre' at the Design and Engineering Centre in Gaydon, Warwickshire.

Calling it “a different level of engineering,” Brian Waterfield, JLR Principal Engineer & Virtual Reality Centre Manager, boasts that "Jaguar-Land Rover has taken another giant step forward in its thrust for technological advancement; enhancing its design and engineering process to enable quicker, more robust decision making."

With this new state-of-the-art design facility, engineers and designers are able to see and interact with life-size, three-dimensional models of vehicles and components, completely eliminating the need for physical prototypes (traditionally carved out of clay).

Working in partnership with Sony, Sun Microsystems and ICIDO and Midlands-based HoloVis International Ltd, the JLR team was able to bring together all of the different components of the project to design, manufacture, install and support this next-generation virtual environment at a cost of around 2 million pounds.  The system will dramatically increase the speed and efficiency of bringing new prototypes to the marketplace, a competitive advantage bordering on priceless. 

So how does it work?  Eight Sony SRX-S105 ultra-high resolution projectors – each capable of delivering the world's highest resolution imagery – produce photo quality interactive 3D imagery where pixilation on the rear-projection screens is almost impossible to see. The user wears 3-D glasses to experience 'ultimate realism' with an ultra-high resolution that is four-times the definition of full-High Definition TV.  The user’s head and hands are driven by advanced virtual reality software with a visual quality that clearly outstrips existing industry virtual reality Walls and CAVES.  This total immersion provides a virtual reality environment like no other for simulating vehicle exteriors and interiors and capable of making bodywork appear solid or transparent, all at a resolution that is near photo-realistic. 

Design, ergonomics, engineering pro’s and con’s, can all be identified, evaluated and modified on the spot.  All JLR adds is imagination.

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

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