News and Events for Rover Clubs and Enthusiasts

Throwback Videos Provide Land Rover Driving Instructions

Thu, 16 May 2013 00:00:00 GMT

If you own a Land Rover vehicle that was produced in the past twenty years, chances are that you have grown accustomed to some luxuries. Make no mistake, these vehicles are formidable off-road vehicles, but with all of the new technology and luxury, it's sometimes easy to underapprceciate true driving skill.

Scott's Amazing Callaway Range Rover 4.6 Rebuild

Wed, 15 May 2013 00:00:00 GMT

Sometimes there are treasures lying right under your nose, you just need to have the proper vision to recognize it. Such was the case for Range Rover owner Scott Janovich who spied an old, dilapidated Callaway P38 Range Rover sitting in his friends field one day.

Why Disco II Suspension Conversion Kits Are Important

Mon, 13 May 2013 00:00:00 GMT

The Discovery Series II remains one of the most complete utility vehicles found on the roads (or trails) to this day. It is no surprise that the model is probably the most popular vehicle Land Rover has created in the past two decades. This popularity is due in large part to a best-in-class suspension system that is capable of taking the Disco across some of the world’s most unforgiving terrain.

New Land Rover Commercial Features Parkour Athletes

Thu, 02 May 2013 00:00:00 GMT

Land Rover has developed some pretty creative advertising and commercials in its day, but their latest effort might be the most unique. The most recent ad features a group of “parkour” athletes running and jumping through the countryside, encouraging consumers to “roam free,” and attitude that aligns perfectly with the automotive brand.

Land Rover Celebrates 65th Brithday with the Defender LXV

Thu, 02 May 2013 00:00:00 GMT

Land Rover will be commemorating its 65th anniversary the best way it knows how; by releasing a special edition Land Rover Defender. Land Rover will be introducing the Defender LXV, an announcement that is sure to delight the legions of Land Rover faithful across the globe.

Land Rover Celebrates 65th Anniversary with Retro Advertisements

Wed, 01 May 2013 00:00:00 GMT

If you’re a Land Rover fan (and we know you are) then you are probably by now aware that the iconic vehicle is celebrating its 65th anniversary. In addition to releasing a new, special edition Defender, Land Rover has also had some fun issuing a series of creative advertisements.

Range Rover Sport R Spy Shots

Thu, 18 Apr 2013 00:00:00 GMT

We have reported rumblings around a performance-focused Range Rover Sport that would see boosts in horsepower, a stiffer suspension, and some sleek styling. While many would view the existing Sport quite athletic in its own right (“sport” is included in its name, after all) we are not opposed to the idea, and these spy shots from Motor Authority suggest that Land Rover is serious about the model.

Jaguar Land Rover Plans Massive Global Investment

Fri, 05 Apr 2013 00:00:00 GMT

Jaguar Land Rover has recently announced plans for a massive investment to the tune of 16.5 billion dollars over the next four years to ramp up global expansion and develop new products and technology.

Range Rover Evoque Convertible Will Not Enter Production

Fri, 05 Apr 2013 00:00:00 GMT

Breathe a sigh of relief! To the delight of many of our Land Rover enthusiasts, a recent report from Car and Driver has announced that Land Rover will not put the Range Rover Convertible (or cabriolet as it was sometimes referred) into production.

The Strangest Range Rover Recreation on Earth

Thu, 04 Apr 2013 00:00:00 GMT

Our blog and social media channels have posted a variety of links to Land Rover and Range Rover tuners, unique aftermarket vehicles and old limited edition relics - but this latest vehicle takes the cake for the most unique (and strange) Rover hybrid to date.

Land Rover Owner Lends Helping Hand to Community

Sat, 23 Mar 2013 00:00:00 GMT

As a Land Rover enthusiast, it is challenging not to be overwhelmed with a sense of pity for the masses of people who do not own a Rover and are thus completely oblivious to the joy these vehicles bring. In some cases, the vehicle’s unparalleled capabilities engender a sense of civic duty in their owners, who feel that the best way to introduce others to the superiority of their vehicle is to lend a helping hand.

Range Rover Covered in Coins Redefines Money Car

Fri, 22 Mar 2013 00:00:00 GMT

It is not uncommon to hear a Range Rover referred to as a “money” car. Typically, the expression is used as a way to recognize the vehicle’s premium quality and premium price tag. However the term has taken on a whole new meaning in Dubai, after the design shop “Coins Car” glued thousands of pieces of metal currency to the exterior of a Range Rover.

Jalopnik Celebrates Land Rover's 65th Anniversary with Photos

Thu, 21 Mar 2013 00:00:00 GMT

The popular automotive blog Jalopnik has planned to honor Land Rover’s 65th Anniversary the best way it knows how - with a collection of way-cool Land Rover images that span the brand’s illustrious existence.

The Electric Defender Debuts at Geneva

Fri, 08 Mar 2013 00:00:00 GMT

Land Rover enthusiasts pining for a new Defender may be slightly closer having their wish granted, though this latest development may catch them by surprise. Land Rover has developed an electric Defender which debuted this week at the Geneva Auto Show.

Land Rover Considers Manufacturing in India

Fri, 08 Mar 2013 00:00:00 GMT

An anonymous source has told the Wall Street Journal that Jaguar Land Rover is mulling over a decision to develop a manufacturing plant in India, which indicates that the automaker is looking to grow their foothold in the world’s fastest growing economies.

Land Rover Debuts 9-Speed Transmission

Fri, 08 Mar 2013 00:00:00 GMT

Land Rover is making headlines at this year’s Geneva Auto Show by announcing the first ever 9-Speed Automatic Transmission designed for a passenger car. The transmission is called the ZF 9HP and it represents the future or Land Rover transmissions.

2013 Range Rover Named Top Gear's Luxury Car of the Year

Thu, 21 Feb 2013 00:00:00 GMT

It seems that the 2013 Range Rover is already receiving high praise from some of the automotive industry’s most prestigious critics. The new Range has recently been named Luxury Car of the Year by Top Gear Magazine.

New Range Rovers Selling Out in U.S.

Thu, 21 Feb 2013 00:00:00 GMT

Range Rovers are expensive vehicles, we know this much is true. But price has not prevented the lavish vehicle - which starts at an MSRP of about $84,000 - from selling out in the United States.

New Range Rover to Feature V6 Engine

Tue, 19 Feb 2013 00:00:00 GMT

Reports have emerged that the all-new 2014 Range Rover will replace the naturally aspirated 5.0 liter V8 engine with a supercharged, 3.0 liter V6 variant.

UPDATE: Bob Marley's Land Rover

Thu, 07 Feb 2013 00:00:00 GMT

A while back we posted an article about a restoration project that planned to bring Bob Marley’s beloved 1977 Series III Land Rover back to life. Progress is being made with a familiar investment group spearheading efforts.

Land Rover Defender Map Makes For Great Advertising

Wed, 06 Feb 2013 00:00:00 GMT

For many Rover enthusiasts, their Land Rover Defender means the world to them. The expression, typically used to show affection, took on a whole new meaning for a group of clever designers in London who created a memorable print advertisement.

Early Glimpse of the 2014 Range Rover Sport

Tue, 05 Feb 2013 00:00:00 GMT

Spyshots of the 2014 Range Rover Sport have started to emerge, offering consumers a glimpse into what’s to be expected for the next generation of one of the company’s most popular vehicles.

For Sale: Land Rover Series III Armored Patrol Car

Fri, 25 Jan 2013 00:00:00 GMT

We have featured articles that toy with the idea of a “zombie apocalypse” and interject a Land Rover vehicle for its plethora of uses that might aide its owner in an end-of-days scenario. Land Rover fans crippled with doomsday worry now have the opportunity to purchase an armored Series III designed specifically for…well…just about anything.

Race2Recovery Team Finishes Dakar Rally

Thu, 24 Jan 2013 00:00:00 GMT

Enthusiasts familiar with the world of off-road racing would likely agree that the Dakar Rally is perhaps the most grueling automotive endurance race that a human and a vehicle can subject themselves to.

2013 Range Rover Scores Well in Safety Tests

Wed, 23 Jan 2013 00:00:00 GMT

If you’re paying nearly $100,000 on a large, luxury SUV you want it to be safe, right?Land Rover is aware of the needs of its consumers, who frequently use their vehicles to transport various forms of precious cargo. Thankfully, the Range’s vehicle security was recently confirmed by the European New Car Assessment Program.

Range Rover Evoque: Redefining Land Rover Reliability?

Sat, 12 Jan 2013 00:00:00 GMT

Automobile Magazine has been conducting a long-term “Reliability Run” test on the popular new Range Rover Evoque, and after eight months behind the wheel, have almost no problems to report on Land Rover’s newest model.

2013 Range Rover Named Luxury Car of the Year

Fri, 11 Jan 2013 00:00:00 GMT

2012 was a monumental year for Land Rover. The success of the new Range Rover Evoque was exemplified with a plethora of major awards and consumer demand that exceeded initial production capabilities. It looks like the new 2013 Range Rover will be carrying the torch into the New Year.

Range Rover Tows Airstream to Africa

Thu, 10 Jan 2013 00:00:00 GMT

Most customers assume that a new Range Rover vehicle will be luxurious. Luxury and refinement are the hallmarks of the Range Rover brand, along with an underlying utilitarian level of performance. Land Rover demonstrated the latter in the 2013 Range Rover by towing an Airstream 684 Series 2 trailer from the UK to Africa and back.

Jaguar Land Rover Has New Cold Weather Facility

Fri, 14 Dec 2012 00:00:00 GMT

Land Rover has a new North American cold weather testing facility in International Falls, Minnesota, a town known for its record-setting cold temperatures and hostile winter climate.

Land Rover Wins Cheetah Award for Conservation Efforts

Thu, 13 Dec 2012 00:00:00 GMT

Land Rover news headlines are so often concerned with new models, vehicle specs or corporate moves that sometimes some really great stories about the company are overlooked. For example, Jaguar Land Rover of South Africa was recently granted the Cheetah Award for their efforts in helping the endangered Wild African Dog.

Images of Long Wheel Base Evoque Emerge

Wed, 12 Dec 2012 00:00:00 GMT

It looks like Land Rover is wasting no time with the expansion of their vehicle lineup. Photos have emerged that reveal what appears to be a Range Rover Evoque, but with a substantially longer wheel base.

Land Rover Defender: The UK's Most Stolen Vehicle

Sat, 01 Dec 2012 00:00:00 GMT

We always knew the Land Rover Defender was a popular vehicle, but we never expected its favorability to be a source of trouble. A recent survey of insurance claims performed by UK insurance provider Swiftcover revealed the Defender to be the most stolen vehicle in Great Britain in 2011.

Land Rover and Luey the Lion

Fri, 30 Nov 2012 00:00:00 GMT

As part of the All-New Range Rover Global Media Drive, Land Rover has been traveling through the North African country filming video and taking photographs of the 2013 Range Rover in all of its glory. Joining the efforts will be twelve Luey the Lions which were created by Land Rover’s award-winning design team.

Jaguar Land Rover to Consolidate Brand Dealerships

Wed, 28 Nov 2012 00:00:00 GMT

Jaguar Land Rover President Andy Goss has recently announced that the two iconic automotive brands will be sharing sales facilities in the United States moving forward. Explaining his decision Goss notes, “Forty-five percent of people who own a Jaguar own an SUV.”

Land Rover Plans Expansion with 16 New Models

Fri, 16 Nov 2012 00:00:00 GMT

A 10 billion pound investment by Jaguar Land Rover has the Indian-owned luxury automobile company setting lofty production goals for their Land Rover division of vehicles.

Land Rover Targets Male Audience with New Ad

Thu, 15 Nov 2012 00:00:00 GMT

These days it’s becoming more and more common to catch a Land Rover advertisement while watching your favorite television show on any major cable network. The company has effectively used humor and heritage (often at the same time) to showcase the merits of their vehicles through advertisement.

Range Rover Sport "Performance" On the Horizon

Wed, 14 Nov 2012 00:00:00 GMT

Plans are underway for a remodeled Range Rover Sport that will use the lighter, aluminum frame used on the 2013 Range Rover. A reduction in weight will presumably make the new Range Rover Sport faster, but there are also discussions that point to the development of an entire line of Range Rover performance vehicles.

Jaguar and Land Rover to Share Platforms

Fri, 02 Nov 2012 00:00:00 GMT

Jaguar Land Rover has expressed a desire to consolidate their vehicle platforms, allowing the company to use the same base for 70-80% of the vehicles across both brands.

First Drive: 2013 Range Rover

Fri, 02 Nov 2012 00:00:00 GMT

A couple of prominent auto publications have had the privilege of getting their hands on one of the brand new 2013 Range Rovers, and have published reviews on their first driving experiences. It should come as no surprise that the long overdue Range Rover upgrade was well worth the wait.

Jaguar Land Rover China Plant Approved

Thu, 01 Nov 2012 00:00:00 GMT

A few months ago we reported on Jaguar Land Rover’s plans to partner with the Chinese company Chery Automobile, using their facilities to produce Jaguar and Land Rover vehicles. China’s National Development and Reform commission has recently approved the joint venture, seven months after the idea was originally proposed.

Production of Plug-in Hybrid Range Rover On the Horizon

Thu, 18 Oct 2012 00:00:00 GMT

Land Rover has recently announced its intentions to move forward with a production model plug-in hybrid electric vehicle, or PHEV. This news comes via Jaguar Land Rover Hybrid Technology Chief Engineer Peter Richings.

Land Rover Photograph Competition

Wed, 17 Oct 2012 00:00:00 GMT

Land Rover North America has joined forces with 500px.com to create “The Land Rover Photographer Search,” a photo and writing competition for Land Rover fans across the country.

Recall For Handful of 2012 Range Rover Models

Tue, 16 Oct 2012 00:00:00 GMT

Land Rover has announced that it will be recalling approximately 36 Range Rover 2012 model vehicles, citing problems with a loose windshield.

Land Rover Pan American Journey: Part I

Sat, 06 Oct 2012 00:00:00 GMT

James Raikes has a passion for Land Rovers that rivals any that we have ever seen. For starters, James has been driving Land Rovers for 14 years and owns five (!) different Discoverys, but that’s not what sets his enthusiasm apart. No, what makes his story unique is the trip that James and five other members of the Miami Valley Land Rover Society of Ohio will be making from Cincinnati, Ohio to Panama City, Panama by way of the famous Pan-American Highway.

Next Land Rover Defender Will Be “Hard as Nails,” Available to U.S.

Thu, 04 Oct 2012 00:00:00 GMT

Land Rover’s presentation at the 2013 Paris Motor Show featured the unveiling of their all-new 2013 Range Rover and lots of talk regarding the future of the brand, including some interesting statements about the future of the Land Rover Defender.

Evoque Reduces Price, LR4 Offers Black Trim

Tue, 02 Oct 2012 00:00:00 GMT

A new model year brings new updates to the Land Rover vehicle lineup. Notable changes include a $2,000 reduction in base MSRP for four-door Evoque models, as well as a sharp new black trim package offered for 2013 Land Rover LR4 models.

Range Rover Makes Lavish Debut in the States

Fri, 21 Sep 2012 00:00:00 GMT

Land Rover unveiled their fourth generation Range Rover and its $83,500 price tag at the 30,000 square-foot “Stone Mansion” located on the former Frick estate in the New York City suburb of Alpine, New Jersey.

Is a Subcompact Evoque on the Horizon?

Thu, 20 Sep 2012 00:00:00 GMT

The Range Rover Evoque has been selling at alarming rate – more than 90,000 units worldwide since its launch last year. Therefore, it’s not surprising to learn that Land Rover may be looking to expand on this success by launching a smaller, subcompact version of the Evoque.

Bond Franchise Celebrates 50th with Land Rover

Wed, 19 Sep 2012 00:00:00 GMT

Land Rover will be honoring the 50th anniversary of the James Bond series at the 2013 Paris Motor Show with a booth that features a Land Rover Defender double cab pick up that was featured in the new Bond film, Skyfall.

Land Rover Goes Above and Beyond with Commercial

Fri, 07 Sep 2012 00:00:00 GMT

“Not driven by vanity or fashion, but a desire to serve.”

Land Rover’s new “Above and Beyond” commercial showcases the company’s 65-year history, emphasizing the familial relationship between the original Land Rovers and the modernized vehicles of today.

Land Rover Considers Plant in Saudi Arabia

Fri, 07 Sep 2012 00:00:00 GMT

Several reports have confirmed that Jaguar Land Rover owner Tata Motors is weighing the benefits of building an assembly plant in Saudi Arabia due to the country’s construction of what is to be the world’s largest aluminum manufacturing facility.

Land Rover Defender 2013 Changes (and Pictures!)

Fri, 07 Sep 2012 00:00:00 GMT

Land Rover has announced some very minor updates for its 2013 Defender model. In fact, the updates are so minor that they hardly warrant a full article, but we would never pass up an opportunity to show off some new Land Rover Defender pictures!

2013 Range Rover Redesign

Thu, 23 Aug 2012 00:00:00 GMT

Early images of the long-awaited Range Rover redesign have been released by Land Rover, and fans of the previous model will be pleased to see that the latest iteration is not very far removed from its predecessor.

Land Rover LR2 Redesign

Thu, 23 Aug 2012 00:00:00 GMT

The new 2013 Land Rover LR2 redesign isn’t getting nearly the press or attention that has been given to the 2013 Range Rover, and understandably so. The LR2 (or Freelander 2) has lost some of its small-SUV appeal following the introduction of the Range Rover Evoque, but some exterior refinements and a new engine are sure to keep this model relevant for years to come.

Winston Churchill's Land Rover For Sale

Thu, 23 Aug 2012 00:00:00 GMT

A 1954 Land Rover Series I that was presented to Winston Churchill on his 80th birthday will be sold at auction this October. The Series vehicle has a mere 12,932 miles on the odometer and estimates to sell at over $80,000.

Range Rover Evoque Uses Apple iAd

Sun, 12 Aug 2012 00:00:00 GMT

Have you seen (or used) an Apple iAd? This latest advertising service from Apple allows companies to advertise to their consumer base by placing rich, interactive advertisements in select iPhone and iPad apps. Land Rover has made great use of this new technology with a highly sophisticated advertisement for the Range Rover Evoque.

GTS-X Range Rover Sport from Overfinch

Sat, 11 Aug 2012 00:00:00 GMT

We’ve grown so accustomed to unsightly Land Rover and Range Rover street-modifications, that we were sufficiently shocked to see a tuning company develop a vehicle with subtle refinements that do not instantly burn our retinas. The GTS-X Range Rover Sport from Overfinch represents one of these rare pleasant surprises.

Jaguar Land Rover Continues to Hire Amidst Growth

Fri, 10 Aug 2012 00:00:00 GMT

With news of increased Evoque demand, new Range Rover models, and ramped up marketing and advertising, it comes as no surprise to learn that Jaguar Land Rover is again increasing its UK work force.

Land Rover to Increase Evoque Production

Fri, 27 Jul 2012 00:00:00 GMT

There is still plenty of excitement surrounding Land Rover’s hugely successful Range Rover Evoque, but you wouldn’t be able to detect the vehicle’s popularity on an average morning commute. Evoque sightings are pretty rare, but this may all be about to change. (Below is a picture of only the second Evoque we’ve spotted in Upstate NY since their debut).

The Burberry Range Rover Sport

Fri, 27 Jul 2012 00:00:00 GMT

As we’ve come to find out, there really is no limit to the custom designs and aftermarket body and engine work that can be done to a Range Rover. Rather than explore why the Land Rover marquee remains popular as an automotive template (we’ve tried), lets instead marvel at the creativity and apparent lack of taste that characterizes these vehicles. Introducing the Burberry Range Rover Sport.

Land Rover Rated Least Reliable Car in UK

Fri, 27 Jul 2012 00:00:00 GMT

What? Car “Britains biggest and best car buyer’s guide” has rated Land Rover as the Least Reliable Car in the UK this year, a distinction that has become a regular occurrence for Land Rover over the years.

Land Rover Defender Xtech Special Edition Available Soon

Fri, 13 Jul 2012 00:00:00 GMT

We first reported on the Land Rover Defender XTech Special Edition in January of 2011 when the vehicle was first receiving press following its debut at the Brussels Auto Show. The XTech is once again making headlines due to an imminent launch date; the vehicle will be ready for sale in the U.K. this month.

Land Rover and Bowler Formalize Partnership

Fri, 13 Jul 2012 00:00:00 GMT

Land Rover has recently announced an official partnership with off-road performance firm Bowler that will allow the companies to work closely on vehicle and parts development for future Land Rover inspired rally vehicles.

Land Rover Adventures Excursion Details Announced

Wed, 11 Jul 2012 00:00:00 GMT

Land Rover has recently announced the return of their “Land Rover Adventures” driving program which will give paying customers an opportunity to navigate 2012 Range Rover, Range Rover Sport and LR4 vehicles through some of the most exciting terrain in the U.S.

Land Rover LR4 Named Best Tow Car

Fri, 22 Jun 2012 00:00:00 GMT

The Land Rover LR4 has recently been named the “Best Tow Car” by the editors of Practical Caravan Magazine, a British publication dedicated to touring enthusiasts who seek adventure and leisure with campers or trailers.

Royal Family Series II

Fri, 22 Jun 2012 00:00:00 GMT

2012 is a Jubilee year for the Queen of England, celebrating the Queen’s 60th year of service to the British people. As such, several tributes have been made this year to commemorate the milestone, the latest of which comes from Land Rover, a long time supplier of vehicles to the Royal household.

Who Drives Project Kahn Range Rovers? Justin Bieber, Of Course!

Fri, 22 Jun 2012 00:00:00 GMT

We have spent plenty of time both admiring and ridiculing the various Range Rover creations from Project Kahn Designs. Kahn’s Rovers aren’t for everyone, but they certainly seem to appeal to California’s rich and famous – and what celebrity is more rich and famous these days than Justin Bieber!

Go Beyond Bursary Winner Announced

Wed, 06 Jun 2012 00:00:00 GMT

Land Rover has announced the winner of the 2012 “Go Beyond Bursary,” an annual grant funded by the Royal Geographical Society. This year’s winner is disabled adventure enthusiast Andy Cambell who will be traveling with two other teammates from the UK to the Black Sea.

Range Rover Evoques Quarantined!

Mon, 04 Jun 2012 00:00:00 GMT

Land Rover’s hottest new car, the Range Rover Evoque, has been nearly impossible to get a hold of. A skyrocketing demand for the vehicle has left Land Rover struggling to supply enough vehicles to its top markets. However, Cars UK is reporting that Land Rover is intentionally withholding vehicles from dealerships in an effort to curb reselling to foreign markets.

Land Rover Defender Night Eyes

Thu, 31 May 2012 00:00:00 GMT

Land Rover has spent a lot of time and money on innovative advertising campaigns in recent months for the release of the new Range Rover Evoque. While the interactive video games, short films and celebrity endorsements (to name a few) were fun, we’ve found that the most compelling advertising is often the simplest. Enter the Land Rover Defender Night Eyes campaign.

Lego Land Rover Defender

Fri, 18 May 2012 00:00:00 GMT

Who says Legos are for kids? Blogger “Sheepo” (of Spain) has parlayed his love for Legos with his considerable engineering skills to create elaborate automobile models that not only resemble, but function like the real thing. His latest accomplishment? A Lego Land Rover Defender 110.

Land Rover Produces 300,000th LR2

Fri, 18 May 2012 00:00:00 GMT

U.S. Land Rover lovers have a tendency to forget about the LR2, especially since the arrival of the Range Rover Evoque. However the LR2 has maintained its popularity worldwide, which was proven recently after Land Rover finished production on their 300,000th Land Rover LR2.

Land Rover Debuts New Defender Game Viewer

Thu, 17 May 2012 00:00:00 GMT

When we discuss commercial-use Land Rover Defenders we are usually referring to trucks used by the Red Cross, the military or various municipal fire departments. However, Land Rover also caters to safari touring companies in various parts of Africa, and has developed the Land Rover Defender 110 Game Viewer specifically for this purpose.

Victoria Beckham Range Rover Evoque Details

Sat, 05 May 2012 00:00:00 GMT

This blog might set the record for “fewest readers” based on the title alone, but here it goes anyway. We have compiled a list of a few of the features and interesting (embarrassing?) facts about the new vehicle, and some insight into the thought process of its designers, namely, Victoria Beckham.

Range Rover Evoque Sport Rumors

Fri, 04 May 2012 00:00:00 GMT

Rumors of a high-performance Range Rover Evoque model have taken on momentum in recent days following a comment made in a conversation between Autoexpress and Land Rover Design Director Gerry McGovern.

Land Rover Journey of Discovery Concludes in Beijing

Thu, 03 May 2012 00:00:00 GMT

In early March we reported on Land Rover’s “Journey of Discovery,” an 8,000-mile transcontinental overland expedition that celebrated the production of Land Rover’s 1,000,000th Discovery and raised money for the Red Cross and Red Crescent Societies. The “Journey” recently came to an end in China, documenting some unbelievable photos along the way.

Fourth Generation Range Rover Designs

Fri, 20 Apr 2012 00:00:00 GMT

Jaguar Land Rover has invested lots of time and resources into developing a new "Brand" for Range Rover that is characterized by refinement and luxury. The Range Rover Evoque and Autobiography Ultimate are fine testaments to their work thus far, but the dated styling of their flagship Range Rover model nearly undermines the efforts put forth on new models.

Land Rover Big Hit at New York Auto Show

Wed, 18 Apr 2012 00:00:00 GMT

It has been a few weeks since the New York Auto Show but the buzz from Land Rover’s impressive exhibit has hardly worn off. Readers may recall that Land Rover was using the event in part to celebrate their 25 year anniversary in the U.S. marketplace. Taking a look at March 2012 sales figures, Rover seems poised for 25 more.

Land Rover Hints at Another Premium Model

Tue, 03 Apr 2012 00:00:00 GMT

The days and weeks leading up to the world’s premiere automotive shows are always fun for the auto enthusiast. In addition to exciting new concept vehicle designs and waves of promotional media, new rumors and storylines begin to swirl about the future plans of some of our favorite automotive brands.

2014 Land Rover Rally Set for Beverly Hills, CA

Sun, 01 Apr 2012 00:00:00 GMT

Jaguar Land Rover North America has recently announced that they will be sponsoring their own Land Rover “enthusiast” rally in the fall of 2014 in Beverly Hills, CA. The event will also feature the unveiling of an all new Range Rove Evoque model, designed and styled by world famous Beverly Hills socialite, Kim Kardashian.

2012 Land Rover Apocalpyse Edition

Sun, 01 Apr 2012 00:00:00 GMT

We here at Atlantic British and Land Rover are committed to helping our drivers survive no matter what the conditions.

Land Rover Voivod RM17 - Judge Dredd Rover Concept Greenlighted as Mars Mission Rover

Sun, 01 Apr 2012 00:00:00 GMT

The Russian Aviation and Space Agency today officially announced its "Mars Voivod 2017 Exploratory Mission". The mission, for which rumors have swirled for several weeks, includes a joint design and engineering effort between the Agency and Jaguar Land Rover of epic proportions. The mission is slated to put an exploratory and scientific analysis remotely operated vehicle on the red planet’s surface in September 2017.

Land Rover and the U.S., 25 Years Later

Fri, 23 Mar 2012 00:00:00 GMT

25 years ago, Land Rover introduced the first Range Rover to the United States. Prior to that time, the Land Rover brand had been defined almost entirely by military-grade Series vehicles.

Defender to be Featured in New James Bond Film

Wed, 21 Mar 2012 00:00:00 GMT

James Bond film fanatics are probably aware that the next Bond installment, Skyfall, is due in theatres at the end of this year. But do Land Rover enthusiasts know that their beloved Defender is playing a leading role in the film?

Land Rover Issuing Recall on Discovery, Discovery II

Wed, 21 Mar 2012 00:00:00 GMT

The Wall Street Journal has recently reported that Jaguar Land Rover will be issuing a recall on rear drive shaft couplings found in Land Rover Discovery and Discovery II vehicles.

Hamann Range Rover Evoque Ready for Geneva

Mon, 05 Mar 2012 00:00:00 GMT

Motorward reports that German auto tuning company Hamann Motorsport has completed their modifications to the Range Rover Evoque, just in time for the upcoming Geneva Motor Show.

Land Rover Celebrates One Millionth Discovery

Thu, 01 Mar 2012 00:00:00 GMT

Land Rover has recently completed the production of its 1,000,000th Land Rover Discovery at Jaguar Land Rover’s Solihull Manufacturing Plant in the United Kingdom.

Tata Motors Doubles Investment in Jaguar Land Rover

Thu, 23 Feb 2012 00:00:00 GMT

Tata Motors announced yesterday that the Indian company will be doubling its investments in the Jaguar Land Rover brand to 1.5 billion pounds - $2.4 billion – a year.

Limited Edition Defender by Prindiville Design

Fri, 17 Feb 2012 00:00:00 GMT

The Land Rover Defender has emerged as a popular subject for tuning houses as of late. It makes sense, considering the popularity of the Defender – we all love the truck. The latest group to take a crack at dressing up the Defender? London’s Prindiville Design.

New, Eco-Friendly Evoque Greenest Car on Earth

Tue, 14 Feb 2012 00:00:00 GMT

Land Rover has received great press for their advancements in green technology. The Evoque employs a four-cylinder engine and recycled components to reduce its carbon footprint, while the innovative “Range_e” concept uses an electric-diesel hybrid engine to stretch 700 miles out of a single tank. Neither holds a candle to this latest Land Rover installment.

New Defender to be Built in India

Mon, 13 Feb 2012 00:00:00 GMT

A recent interview with Tata Motors chairman Ratan Tata indicates that the new Land Rover Defender will be built in Land Rover’s new factory in Pune, India.

Range Rover Celebrates 10th Anniversary with New Models

Mon, 06 Feb 2012 00:00:00 GMT

Land Rover is celebrating the 10 year anniversary of the current-model Range Rover by launching three new special edition models of the preeminent luxury SUV.

Bob Marley Land Rover Headed for Restoration

Fri, 27 Jan 2012 00:00:00 GMT

Fans of Bob Marley (check) and Land Rovers (double check) will be interested to know that the legendary reggae musician was also a Rover enthusiast. In fact, Marley’s 1976 Series III has been a draw for tourists at the Bob Marley Museum, located at Marley’s former home in Jamaica.

Kahn Makes Wheels for Defender

Fri, 27 Jan 2012 00:00:00 GMT

We spend a lot of time interacting with those in the Land Rover community, albeit primarily with the off-road/Rover Rally/D-I-Y enthusiast. That’s why we’re curious to hear the reactions to Project Kahn’s new aftermarket wheels for the current Defender

Replacement Struts: Know What You're Buying

Thu, 26 Jan 2012 00:00:00 GMT

Replacing air struts for your Land Rover is never a fun experience. Strut replacement can be expensive and stressful; with several options to choose from, it’s hard to know if you’re making the right decision. We’re here to help. As everyone already knows, the cheapest option is very rarely the “best” option, and that holds true for replacement struts as well. Take a look.

Land Rover Defender Blaser Edition

Tue, 24 Jan 2012 00:00:00 GMT

Those preparing for the impending zombie apocalypse have just found another “must-have” item to add to their wish list of survival tools, and it comes in the form of a special edition Land Rover Defender – The Blaser Edition.

Atlantic British Exclusive: Discovery Series II Drive Shaft

Mon, 23 Jan 2012 00:00:00 GMT

Atlantic British is pleased to introduce a new replacement front drive shaft for your Discovery Series II, available exclusively through Atlantic British Ltd.

BlockBuy: Group Buy Savings from Atlantic British

Fri, 20 Jan 2012 00:00:00 GMT

Several months ago we were asked by members of a Land Rover enthusiast forum why Atlantic British had never offered group buy discount promotions. After giving it some thought, we really could not find a reason why we shouldn’t give Rover enthusiasts a chance to join together and earn exclusive discounts. As a result, we decided to introduce our own, recurring group buy promotion – BlockBuy.

Around Atlantic British: Website Enhancements

Fri, 13 Jan 2012 00:00:00 GMT

“Around Atlantic British” is a monthly blog feature designed to give our customers a little insight into some of the things we are working on behind the scenes. We hope to keep you in tune with our internal developments and to get your feedback on our projects!

More Than One Type of Enthusiast

Thu, 12 Jan 2012 00:00:00 GMT

When we think of a Land Rover enthusiast, we imagine Discos on the Rubicon, Defender and Series restorations, and Range Rover Classics running the Baja 1000. It’s becoming clear, however, that a growing number of Rover owners are fantasizing about rims, body kits, exhausts and performance tuning. What gives?

British Grant Funds Land Rover Defender Expedition

Tue, 10 Jan 2012 00:00:00 GMT

If you were given a Defender 110 and over $40,000 to plan an overland expedition of your choice, where would you go?

Evoque is 2012 North American Car of the Year: Surprised?

Mon, 09 Jan 2012 00:00:00 GMT

What does it say for the Range Rover Evoque when being named the 2012 North American Truck of the Year might not crack the “Top Five” list of accomplishments for the Baby Range across 2011?

2011: Land Rover Year In Review

Fri, 30 Dec 2011 00:00:00 GMT

2011 brought significant change to the Land Rover brand. The influence of parent company Tata Motors has manifested through a variety of initiatives designed to breathe new life into a struggling icon, and create a solid foundation for growth in expanding markets. Reviewing a years worth of articles and stories has revealed some recurring storylines that lend insight into what’s in store for Land Rover in 2012. While many of Land Rovers new changes have been met with criticism, there appears little doubt that the company has a clearly defined strategic plan for the future. And now, the top storylines…

Jaguar Land Rover Skips Detroit Auto Show

Wed, 21 Dec 2011 00:00:00 GMT

Jaguar Land Rover’s decision to bail on the North American International Auto Show held in Detroit in favor of India’s New Delhi exhibition has been widely criticized, but U.S. Rover owners shouldn’t be all that surprised. Let us not forget that Jaguar Land Rover is owned by Indian conglomerate Tata Motors.

Joint Venture Brings Jaguar Land Rover and China Together

Wed, 14 Dec 2011 00:00:00 GMT

Jaguar Land Rover (of Tata Motors) has announced a new joint venture with Chinese automotive manufacturer Chery Automobile to create a new luxury automobile platform based on current Jaguar models.

Land Rover Planning Grand Evoque

Thu, 08 Dec 2011 00:00:00 GMT

Autocar reports that Jaguar Land Rover is in the midst of planning development of the Range Rover Grand Evoque; a mid-size vehicle based on the design of the current Range Rover Evoque.

Evoque Wins Top Gear Car of the Year

Fri, 02 Dec 2011 00:00:00 GMT

“There have been many great cars launched over the last 12 months…but these are just one-trick ponies. The Evoque is more than that. It’s a pony that is also a racehorse, a shire horse, a dray horse, a show jumper and an easy rosette-winner in the dressage competition. It’s brilliant. And it’s the Top Gear Car of the Year.”

Land Rover Wins ALG Residual Value Awards

Mon, 28 Nov 2011 00:00:00 GMT

Land Rover has recently been awarded with two ALG Annual Residual Value Awards, an honor bestowed each year to vehicles predicted to retain the highest percentage of their MSRP after a 3-year period.

Innovation Driving Land Rover

Wed, 23 Nov 2011 00:00:00 GMT

Jaguar Land Rover is developing a bit of a reputation within the automotive space, and we’re not talking about off road dominance…

I.S.O.T.E. Race Team Gives Baja Their Best

Tue, 22 Nov 2011 00:00:00 GMT

“Discretion is the Better Part of Valor”

Faced with the prospect of driving off a cliff, the In Search of the Experience Racing Team was forced to bow out of the Baja 1000 after traveling over 400 miles.

Range Rover Classic Tackles Baja 1000

Fri, 18 Nov 2011 00:00:00 GMT

A team of daring Rover enthusiasts set to embark on the world’s most grueling automotive endurance race this weekend chasing a dream that some would say is unobtainable: lead their 22-year old, Range Rover Classic rebuild to a podium finish at the Baja 1000.

Land Rover DC100 Impresses with New Technology

Thu, 17 Nov 2011 00:00:00 GMT

The DC100 concept vehicle made its U.S. debut Wednesday at the LA Auto Show, giving American audiences their first taste of a new “Defender” in almost fifteen years. Much has changed since the Defender left in 1997, and the alterations are not limited to the vehicle’s drastic redesign. The DC100 is developing some pretty remarkable technology too.

Paint Pens to the Rescue!

Thu, 10 Nov 2011 00:00:00 GMT

Few things are more frustrating than finding an unsightly scratch on your prized Rover. For those of us who take our Rovers off-road, paint scratches have become an accepted part of life; in most cases the annoyance isn’t worth the cost of repair.

Atlantic British Attends 2011 SEMA Show

Wed, 09 Nov 2011 00:00:00 GMT

A handful of the Atlantic British team made their way out to Las Vegas for the SEMA Show, giving the group a chance to check out the latest product and news from the leading aftermarket parts manufacturers in the country.

Jaguar Land Rover Shifts Management, Introduces Dual Brand Manager

Wed, 02 Nov 2011 00:00:00 GMT

The former Director of Audi UK, Jeremy Hicks, has been named Jaguar Land Rover’s new Managing Director of Operations in the UK, effective immediately.

Land Rover Facilities Expanding in Solihull

Thu, 27 Oct 2011 00:00:00 GMT

Jaguar Land Rover will be expanding facilities at their largest plant in Solihull. The 88,000 square-meter site is projected to take two years to complete, and will be the factory’s largest redevelopment in years.

Range Rover Evoque: Motor Trend SUV of the Year

Tue, 25 Oct 2011 00:00:00 GMT

Add another piece of hardware to the trophy case. The Range Rover Evoque has just been named the 2012 Motor Trend SUV of the Year.

Current Model Defender Will Live On

Thu, 20 Oct 2011 00:00:00 GMT

Autocar has reported that the current Land Rover Defender models are expected to continue production until 2017, and possibly until 2020.

Range Rover Evoque Wins Scottish Car of the Year

Mon, 17 Oct 2011 00:00:00 GMT

Praise for the Range Rover Evoque continues as the “Baby Range” was recently honored as the 2011 Scottish Car of the Year in Glasgow, Scotland.

Land Rover Sponsors Survival of the Fittest

Wed, 12 Oct 2011 00:00:00 GMT

Seems only fitting that Land Rover would sponsor a mixed-terrain human obstacle course designed to push its challengers to the limits; enter the 2011 Men’s Health Survival of the Fittest obstacle course taking place this fall in the UK.

High Performance Range Rover Evoque Considered

Fri, 07 Oct 2011 00:00:00 GMT

Jaguar Land Rover is considering the production of a 300 horsepower performance-minded Evoque, reports Autocar.

'Convoy for Heroes' - Official World Record Land Rover Convoy

Thu, 06 Oct 2011 00:00:00 GMT

A new Guinness World Record has been confirmed for the longest Land Rover convoy, hosted by the Convoy for Heroes initiative. The record-breaking Rover line spanned 348 vehicles.

Freelander Prototype Harnesses Energy for Use at Home

Wed, 05 Oct 2011 00:00:00 GMT

The notion of “Going Green” is rarely associated with the Land Rover brand of vehicles, despite the iconic, shining-green emblem which adorns their exteriors. This may all change.

New Land Rover Certified Pre-Owned Program Extends Coverage

Fri, 30 Sep 2011 00:00:00 GMT

Land Rover has just made vehicle ownership a little easier for its consumer by offering a new Land Rover Select Certified Pre-Owned program that significantly increases its warranty coverage.

Why Land Rover in India Makes (Business) Sense

Wed, 28 Sep 2011 00:00:00 GMT

Amid overwhelming fiscal uncertainty in both the EU and the United States, Jaguar Land Rover has set its sights on selling 1,800 vehicles in India over the next financial year, a figure that aspires to double the previous year's sales numbers in the country.

Range Rover Evoque to Face The Dakar

Mon, 26 Sep 2011 00:00:00 GMT

Those dismissing the Range Rover Evoque as a posh, pavement-minded SUV take notice! The Evoque will be competing in the 2013 Dakar Rally, a punishing off-road endurance race which spans three countries and over 5,000 miles of rough, South American terrain.

Should You Change Your Wiper Blades?

Thu, 22 Sep 2011 00:00:00 GMT

I know. With all of the possible things that can (and do) go wrong with your Landy, windshield wiper blades can easily fall to the bottom of your priority list. Thing is, they shouldn’t. Anyone who has driven through torrential downpours with old wipers and struggled to see the road in front of them understands the importance of fresh blades. Unfortunately, most people don’t realize they need new blades until it’s too late.

Discovery, Freelander to Replace LR4 and LR2

Mon, 19 Sep 2011 00:00:00 GMT

Land Rover hasn’t done much to appeal to its enthusiast market lately. The company’s branding overhaul has been met with skepticism which became most evident last week following the debut of the DC100 at the Frankfurt Motor Show.

Land Rover CEO Resigns, DC100 Defender Debuts

Tue, 13 Sep 2011 00:00:00 GMT

Jaguar Land Rover has been dominating headlines lately, for reasons both good and bad.

Atlantic British Ltd Introduces Warrior Winches to North America

Thu, 08 Sep 2011 00:00:00 GMT

Atlantic British Ltd. is pleased to announce that it is the new, exclusive supplier for Warrior Winches, a premiere winch and recovery equipment brand previously unavailable in North America.

Land Rover and Red Cross Collaborate for Cycle Response Unit

Tue, 06 Sep 2011 00:00:00 GMT

Land Rover used this weekend’s Burghley Horse Trials to debut two Land Rover-sponsored cycle response units (CRUs), the latest component of Rover’s three year global initiative, “Reaching Vulnerable People Around the World.”

Will This Defender Concept See Production?

Thu, 01 Sep 2011 00:00:00 GMT

The overwhelming disapproval of Land Rover’s new concept Defender - the DC100 – swept over the blogosphere in a matter of seconds. The new styling showed a drastic departure from the rugged, box-shaped vehicle that had served as an international symbol for the Land Rover brand. “It’s a Kia Soul!” has been one of the most popular (and humorous) characterizations of the new design – something Land Rover should not be thrilled with.

I Need New Shocks!

Mon, 29 Aug 2011 00:00:00 GMT

If you drive your Rover long enough, you will eventually face the need to replace your shocks. For those in need of replacements, we have provided a basic "Shock 101" overview to help guide your next purchase.

Early Glimpses of the New Range Rover

Tue, 23 Aug 2011 00:00:00 GMT

Jaguar Land Rover is expected to release its new, redesigned, 2013 Range Rover next year, and several blogs were fortunate to snap a few shots of the latest prototype.

New Engine, Options for 2012 Defender

Mon, 15 Aug 2011 00:00:00 GMT

Land Rover has just released images and details for the 2012 Defender, including the announcement of a new Euro V diesel engine.

Range Rover Evoque Named Car of the Year

Wed, 10 Aug 2011 00:00:00 GMT

Land Rover has a lot to be happy about, as glowing reviews of their new Evoque continue to hit the newswire. The latest? The Range Rover Evoque was anointed Car of the Year by Auto Express magazine, the largest-selling automobile magazine in the UK.

Range_e Plug-In Hybrid Enters Future Car Challenge

Mon, 08 Aug 2011 00:00:00 GMT

Land Rover will be participating in the Royal Automobile Club’s (RAC) Future Car Challenge with its electric-diesel hybrid, the Range_e.

New Concept Defender for Frankfurt Auto Show

Thu, 04 Aug 2011 00:00:00 GMT

Less than a week removed from Land Rover’s fatalistic comments about the future of the Defender, various reports have leaked claiming a new concept Defender will be unveiled at the 2011 Frankfurt Auto Show.

Is The Defender Done?

Fri, 29 Jul 2011 00:00:00 GMT

A report today from AutoExpress regarding the possible discontinuation of the Land Rover Defender has many Rover loyalists in complete disbelief.

Why Do We Love Our Land Rovers?

Mon, 25 Jul 2011 00:00:00 GMT

Ask most Land Rover owners about the work they’ve had done on their truck and you’re likely to be greeted with an eye roll, or perhaps even a laugh.

The Victoria Beckham Special Edition: Land Rover's Cruel Joke

Mon, 18 Jul 2011 00:00:00 GMT

Rumors leaking from several news sources point to the imminent release of a Victoria Beckham Special Edition Evoque. This latest development from Land Rover is sure to delight the throngs of Spice Girls fans and TMZ devotees who have outgrown the lunch boxes and trapper keepers once used to display allegiance to their favorite pop star.

Top Off-Road Destinations

Wed, 13 Jul 2011 00:00:00 GMT

Summer is here, which means long days, warm weather and vacation time away from the office. For Land Rover owners, this is the perfect opportunity to take your vehicle to the trail and see what it can do.

This Summer's Rover Rallies

Wed, 06 Jul 2011 00:00:00 GMT

The sunshine is pouring down and we know you are itching to get out to some Rover rallies and shows this summer! Even though a few big rallies have already passed (like the Arizona Land Rover Rally), we’ve put together a list of some of our favorite rallies happening through the rest of the summer from around the nation so that you don’t miss out this season!

Tata, Jaguar Land Rover to Manufacture Engines?

Tue, 05 Jul 2011 00:00:00 GMT

To increase its presence in China and India, Jaguar Land Rover must address their engine supply issues and reduce their dependence on Ford Motor Company.

Land Rover Increases Initial Quality Rating

Wed, 29 Jun 2011 00:00:00 GMT

Land Rover has significantly improved its initial vehicle quality according to the 2011 J.D. Power and Associates U.S. Initial Quality Study (IQS).

Evoque Pricing Becomes Official

Fri, 24 Jun 2011 00:00:00 GMT

Finally! Prestige Land Rover and Land Rover North America announced pricing for the 2012 Range Rover Evoque yesterday.

Evoque's Concept Bike Photo Competition

Thu, 23 Jun 2011 00:00:00 GMT

As a part of their campaign to hype the Evoque, Land Rover began a photo competition to win a Range Rover Evoque concept bicycle back in May for UK residents.

Land Rover Considers New Vehicle?

Tue, 21 Jun 2011 00:00:00 GMT

Rumors have been circulating recently about the introduction of a new Land Rover model to fill the current void between the top-end Evoque and the entry-level Range Rover Sport.

Project Kahn Confuses its Rover Audience

Wed, 15 Jun 2011 00:00:00 GMT

See if you can guess where this quote came from:

“Few break free from the pressures of conformity… to do so convention must be challenged and existence redefined. Once boundaries are rejected it is possible to believe that the world can be changed.”

Jaguar Land Rover Edges Out Mercedes Benz in Indian Market

Tue, 14 Jun 2011 00:00:00 GMT

The auto industry has come down with Indian fever! No, I’m not talking about Cleveland’s baseball team or the infectious tick disease.

Euro 6 Standards Mean Diesel Can Enter US Market

Mon, 13 Jun 2011 00:00:00 GMT

New emission standards in the European Union mean that UK engines will be allowed to enter the US market and mean a change for the LR2.

Range Rover Sport, LR3 Boast Top Vehicle Safety

Fri, 10 Jun 2011 00:00:00 GMT

A new report from the Insurance Institute for Highway Safety shows Land Rover’s Range Rover Sport and LR3 models to share the lowest rates of driver deaths of all vehicles tested.

Jaguar Land Rover Profits Soar to 1 Billion Pounds

Thu, 02 Jun 2011 00:00:00 GMT

Jaguar Land Rover has posted their best-ever annual profits of nearly 1.1 billion pounds.

Range Rover Evoque Live Global Tour Kicks Off

Tue, 24 May 2011 00:00:00 GMT

The Range Rover Evoque Pulse of the City marketing campaign recently completed its latest promotional installment, a global music event named Range Rover Evoque Live.

7 Tips to Increase Rover Fuel Efficiency

Wed, 11 May 2011 00:00:00 GMT

For all the countless reasons Land Rover owners love their vehicles, gas mileage is certainly not one of them. These treasured transporters are plain HEAVY, and it takes a lot of effort to move their boxy structures around. Match the poor fuel efficiency with the ever-soaring gas prices, and it’s no surprise people are putting their Rovers in the garage in favor of a more economical “daily driver.”

Land Rover Creates New Interactive Film: "Being Henry"

Mon, 09 May 2011 00:00:00 GMT

The Range Rover Evoque has been aggressively marketed to metropolitan consumers as a hip, customizable vehicle that fits a broad range of personalities and persuasions. The choices one makes in designing his or her Evoque are therefore an extension of their personality and speaks to the inner workings of their psyche - or at least that’s what Land Rover is suggesting with their new interactive film, Being Henry.

Jaguar Land Rover to Launch 40 New Products

Thu, 05 May 2011 00:00:00 GMT

We have reported several articles highlighting the growth and development of Jaguar Land Rover over the past several months. The transition period following Tata's takeover has not been without challenge, but all recent news pertaining to the famed Jaguar Land Rover name has the automobile company on an upward trajectory.

New Software Makes BlackBerry, Jaguar Land Rover Compatible

Wed, 04 May 2011 00:00:00 GMT

Fans of Jaguar Land Rover and Blackberry have reason to rejoice…

Jaguar Land Rover Engine Demand Outpacing Supply

Thu, 28 Apr 2011 00:00:00 GMT

Not too long ago, Tata Motors was seeking upwards of 1 billion pounds in financial aid as it struggled to keep Jaguar Land Rover afloat. Fast forward two years and the outlook for Jaguar Land Rover has improved dramatically; rather than requesting a 1 billion-pound loan, the automakers are reporting 1 billion pounds in profits.

Evoque Mobile Phone App Inspires Art Project

Tue, 26 Apr 2011 00:00:00 GMT

The Range Rover Evoque’s “Pulse of the City” campaign has used several creative tactics to build buzz around their newest vehicle. Be it celebrities, behind-the-scenes videos, or intricate wire sculptures, Range Rover has used every resource possible to spread the word about the Evoque.

Land Rover Renews Equestrian Sponsorship

Mon, 18 Apr 2011 00:00:00 GMT

Land Rover North America recently announced plans to extend their sponsorship of the United States Equestrian Federation (USEF) and the 2011 U.S. Eventing Team.

Porsche Marketing Executive Joins Jaguar Land Rover

Fri, 15 Apr 2011 00:00:00 GMT

Jaguar Land Rover has occupied its fair share of automotive news headlines lately with its expanded manufacturing, promising sales growth and new Range Rover Evoque hitting dealerships worldwide.

Land Rover Helps Rehabilitate Children In Need

Mon, 11 Apr 2011 00:00:00 GMT

Land Rover has a history of providing aid and service to those in need. Most recently, the iconic automobile company and the Red Cross teamed together to support children in Sierra Leone through a program called Child Advocacy and Rehabilitation (CAR).

Land Rover Announces Evoque Pricing

Mon, 04 Apr 2011 00:00:00 GMT

Jaguar Land Rover announced pricing for the new Range Rover Evoque, which it believes will become the automaker's most popular model.

Range Rover Sport Wins 5th Straight Residual Value Award

Fri, 01 Apr 2011 00:00:00 GMT

The Range Rover Sport has been named best value in this year’s Automotive Lease Guide’s Residual Value Awards, making this the 5th consecutive year the Range Rover Sport has earned this honor.

Atlantic British Spring Sale!

Thu, 24 Mar 2011 00:00:00 GMT

Atlantic British Ltd. is pleased to announce our annual Spring Sale featuring great savings on some of our most popular items!

Introducing the Range Rover Sport Luxury Edition

Thu, 17 Mar 2011 00:00:00 GMT

Land Rover enthusiasts residing in the UK will be treated to a new, limited edition Range Rover that combines luxury and sporting elements; the Range Rover Sport Luxury Edition.

"City Shapers" Usher in Range Rover Evoque

Tue, 15 Mar 2011 00:00:00 GMT

All-Pro New York Jets cornerback Darelle Revis is no stranger to advertising and promotion…

Jaguar Land Rover Welcomes School Children

Mon, 14 Mar 2011 00:00:00 GMT

Jaguar Land Rover will be opening its doors to school children this October as part of the new government initiative, See Inside Manufacturing.

Range Rover Evoque Wins Design Award

Wed, 09 Mar 2011 00:00:00 GMT

It appears the Range Rover Evoque has lived up to its early hype after being awarded “Car Design of the Year” by Car Design News at the 2011 Geneva Motor Show.

Jaguar Land Rover Awards Contracts, Sparks Job Growth

Thu, 03 Mar 2011 00:00:00 GMT

Jaguar Land Rover recently awarded $3.3 billion dollars worth of supply contracts to over 40 manufacturing companies in the UK.

Land Rover Expanding in India

Wed, 02 Mar 2011 00:00:00 GMT

Showing a continued commitment to establishing a foothold in burgeoning automotive markets, Jaguar Land Rover recently announced that it will be opening a new factory in Pune, India.

The Greenest Land Rover Ever?

Fri, 25 Feb 2011 00:00:00 GMT

Land Rover will be presenting a prototype of its first diesel-electric hybrid vehicle at the 2011 Geneva Autoshow, the Range Rover Range-e.

Jaguar Land Rover: Building In China

Tue, 22 Feb 2011 00:00:00 GMT

In accordance with their lofty Chinese sales goal of 40,000 units, Tata Motors-owned Jaguar Land Rover has been speaking with auto manufacturing plants in China for a potential joint venture.

Land Rover, Range Rover... A New Branding Strategy

Thu, 17 Feb 2011 00:00:00 GMT

The new Land Rover Range Rover Evoque and Range Rover Autobiography Ultimate have raised the bar in Land Rover luxury standards, and may have served as catalyst in Rover’s plans to establish Range Rover as a separate brand.

Range Rover Autobiography Ultimate Edition: Living Up to Its Name

Mon, 14 Feb 2011 00:00:00 GMT

Land Rover will be presenting its luxurious new Range Rover Autobiography Ultimate Edition at the 2011 Geneva Motor Show. Taking a look at early pictures, this car looks to be well fitted to its “ultimate” moniker.

The TekPro 3000LR: A Comprehensive and Affordable Diagnostics Tool for Land Rovers

Fri, 04 Feb 2011 00:00:00 GMT

Introducing the TekPro 3000LR from Atlantic British... Offering function and affordability in a portable yet powerful diagnostic tool.

Land Rover Manufacturing, Exports Point to Growth

Tue, 01 Feb 2011 00:00:00 GMT

Who would have guessed an automobile manufacturer would play a critical role in a country’s economic recovery? Certainly not the senior management at General Motors. Leave it to our friends at Land Rover to lead by example.

Land Rover Defender X-Tech: A New Take On a Classic

Mon, 31 Jan 2011 00:00:00 GMT

Fans of the Defender have been waiting with baited breath for the release of Land Rover’s limited edition Defender X-Tech series. Early images suggest that this vehicle was well worth the wait.

Land Rover S1 Mobile Phones...Are The Ads Cooler Than The Actual Phones? We Think So...

Wed, 26 Jan 2011 00:00:00 GMT

Have you seen the Land Rover S1 mobile phones?

If not - here's the skinny... much like a Land Rover itself, the phones are designed to take a beating - including a heavy-impact resistant case and components, waterproof housing, long battery life, etc... all the facets you'd want on a phone brandishing the Land Rover name.

That's all well and good and the phones are somewhat cool in that respect - but we think the marketing print advertisements are actually cooler than the phones themselves!

Check out this 3-ad series just released by ad agency, Y&R Lima, RKCR/Y&R, London, UK:

Evoque Eschews Hybrid Configuration After All

Mon, 13 Dec 2010 00:00:00 GMT

After making all that noise about its Electric Rear Axle Drive (ERAD) technology for the new Evoque, Land Rover is shifting gears…and in the end, it makes sense.

Convoy For Heroes Planned To Honor Troops By Setting New Record

Mon, 06 Dec 2010 00:00:00 GMT

Convoy for Heroes is scheduled for Easter Weekend in Warwickshire and if you own a Land Rover they’d love to have you.

Land Rover Official Sponsor of Rugby World Cup

Wed, 01 Dec 2010 00:00:00 GMT

The sport of Rugby is entering the Olympics in 2016 and Land Rover wants in…

JLR Awarded National Standard Of Excellence For Community Investment

Mon, 29 Nov 2010 00:00:00 GMT

The award marks the first time a car manufacturer in the UK has ever won this prestigious award, and the numbers certainly support it…

What Car? Reader Awards Overwhelmingly Choose Defender

Fri, 19 Nov 2010 00:00:00 GMT

The vehicle is 60 years old and still wins by a wide margin over its rivals.

New Limited Edition LR4 "Landmark" Debuts

Fri, 19 Nov 2010 00:00:00 GMT

This is one sleek-looking LR4, but better call it the Discovery 4 because it will only be available in the UK.

Five-Door Evoque To Debut In L.A.

Thu, 11 Nov 2010 00:00:00 GMT

Its stunning looks intact, this practicality-added version is already so popular that they’re adding 500 new staff ahead of schedule to meet demand!

Land Rover Delivers 1 Millionth Range Rover

Tue, 09 Nov 2010 00:00:00 GMT

The Special Edition Range Rover Vogue is going to be auctioned later this month for Help For Heroes, but first they’re funneling it through a celebrity...

JLR Heads Consortium To Create A Super-Low-Emissions Engine

Wed, 03 Nov 2010 00:00:00 GMT

This £4.2m project is designed to create a supercharged engine with the same power output as the current 5.0 liter V8 with a 35% reduction in CO2 emissions.

Land Rover's Veteran Wall Coming To A City Near You

Mon, 01 Nov 2010 00:00:00 GMT

Land Rover Las Vegas began sponsorship of America Helping Heroes’ Wall of Gratitude to honor our Troops and they’re taking it on the road.

Land Rover Has An App For That…

Wed, 27 Oct 2010 00:00:00 GMT

Land Rover’s “Pulse of the City” program is putting over 30 celebs behind the wheel of the new Evoque and tracking their every move so you can get the inside scoop on what to see and how to be seen.

LR4 HSE Wins Petersen's 4-Wheel & Off-Road 4x4 Of The Year

Thu, 21 Oct 2010 00:00:00 GMT

Ranking high in every category, the LR4 was deemed “the undisputed champion” to beat out Jeep, Ford, and Lexus in this prestigious competition.

A "New Era For Jaguar Land Rover" Means Thousands Of Jobs

Wed, 20 Oct 2010 00:00:00 GMT

JLR and the Trade Unions have reached an agreement that’s making everyone happy, with pay raises, job security, and the promise of even more good things to come.

Follow The Money: JLR CEO Joins Board Of Sun Catalytix

Wed, 13 Oct 2010 00:00:00 GMT

Why should you care? This spin-off from MIT is chasing down some serious renewable energy sources and Tata Motors is very interested.

2010 Range Rover Sport & 2011 LR4 Make Clean Sweep Of Mudfest

Tue, 12 Oct 2010 00:00:00 GMT

The Northwest Sport Utility competition, known as Mudfest, gives auto journalists the chance to put the latest off-road vehicles to the test. And the winners were, well, not too surprising…

First Look At The Five-Door Evoque

Wed, 06 Oct 2010 00:00:00 GMT

Although the vehicle itself has not been released yet, the photo has…and it’s a stunner.

Pure. Prestige. Dynamic. The Range Rover Evoque Revealed In Paris.

Thu, 30 Sep 2010 00:00:00 GMT

It’s the most compact, the most “sustainable”, the lightest, the smallest, the most fuel efficient Range Rover ever built. And it’s finally here, debuting at the Paris Motor Show.

New Remote Control Land Rover Serves Army Like A Drone

Thu, 23 Sep 2010 00:00:00 GMT

A new remote-control Land Rover developed by Marshall Land Systems can be driven from a safe distance just as if the driver were actually in the vehicle.

Presto-Chango! Land Rover Transforms Into Chitty Chitty Bang Bang!

Tue, 21 Sep 2010 00:00:00 GMT

Stuart Wallis took his daughter’s challenge seriously: “Daddy, can you make me a Chitty Chitty Bang Bang?” Alertly, he began with a 1976 Land Rover…

JLR Among Chosen For £24 Million Low Carbon Technology Grant

Tue, 21 Sep 2010 00:00:00 GMT

The UK Transportation Secretary calls the move to low carbon transportation as “significant as the shift a century ago from the horse to the combustion engine” and he’s ponying up £24 million to prove it.

Project Icon: The New Face Of Defender

Thu, 09 Sep 2010 00:00:00 GMT

Tata has provided funds for a full engineering and design overhaul of the 62-year-old Defender, but there are questions…lots of questions…

Jaguar Land Rover Tie For First Place In Profitability Survey

Tue, 07 Sep 2010 00:00:00 GMT

According to the latest RMI NFDA “Attitude Survey”, Jaguar Land Rover tied with Audi as number one in future profitability with franchised dealers.

LR4 Wins Overlander Magazine's "Best Overall" and "Best Large Wagon" Awards

Mon, 30 Aug 2010 00:00:00 GMT

OK, so it was the diesel version, but why split hairs… especially when you note that the Range Rover Vogue TDV8 picked up ‘Best Luxury Vehicle’ as well!

Land Rover Launches New Global Initiative For Disaster Relief

Thu, 26 Aug 2010 00:00:00 GMT

Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) are 'Reaching Vulnerable People Around the World' with a 3-year commitment of vehicles and money.

World’s Ultimate Land Rover

Tue, 24 Aug 2010 00:00:00 GMT

The RAF replaced the tires with tracks and added a special “BD” sticker, which stood for “Bomb Disposal”.

Tata Motors To Begin Manufacturing Rovers In India

Tue, 17 Aug 2010 00:00:00 GMT

It starts…

Land Rovers In Hollywood

Tue, 17 Aug 2010 00:00:00 GMT

Land Rovers and blockbuster movies go together like butter and popcorn, and many of them will be on display at the Land Rover Max show August 28-30.

JLR Opens Important New Tech Center In Dubai

Wed, 11 Aug 2010 00:00:00 GMT

They’re calling it “The Academy” and it’s important because it’s bringing JLR’s best practices to the Middle East and North Africa, starting with Victoria Beckham’s Range Rover Evoque.

Land Rover Promotes…Cycling?

Fri, 06 Aug 2010 00:00:00 GMT

Land Rover is participating in their Government’s Green Travel Plan to encourage employees to cycle to work.

A (Gasp!) Two-Wheel Drive Freelander?

Wed, 04 Aug 2010 00:00:00 GMT

It’s the Freelander 2 eD4, a 2.2 liter diesel that will be the most economical Land Rover ever built. But is this…OK?

40th Anniversary Autobiography Black Limited Edition Range Rover

Tue, 03 Aug 2010 00:00:00 GMT

A unique Barolo Black finish… 20” diamond turned alloys… Tital mesh grille… and some significant improvements under the hood. This Range Rover has everyone talking…

Land Rover Determined To Get Evoque Right

Wed, 28 Jul 2010 00:00:00 GMT

They’re sending teams of engineers across the globe to test it in the world’s most challenging conditions. This should be fun…

LR2 Called "Ideal" Vehicle

Tue, 27 Jul 2010 00:00:00 GMT

Marketing research firm AutoPacific calls the LR2 “ideal” in the face of so many luxury crossovers it’s competing against. How can this be?

No New Diesel For U.S. - Yet

Thu, 22 Jul 2010 00:00:00 GMT

Land Rover is confirming that the new 4.4 liter diesel engine in the 2011 Range Rover won’t be coming to the US. However...

JLR To "Nearly Double" Vehicle Selection

Thu, 22 Jul 2010 00:00:00 GMT

The word from the top brass at Tata Motors is "not enough selection" so they're moving toward a whole new line-up of vehicles coming soon.

How About A V12 Range Rover?

Wed, 14 Jul 2010 00:00:00 GMT

Spy photographers snapped this telling shot of a Range Rover with quad-exhausts and larger air intakes in a retooled front bumper that some say could be a clue to Range Rover's ever-upscale climb...

Victoria Beckham Named "Creative Design Executive" For Range Rover

Tue, 13 Jul 2010 00:00:00 GMT

Apparently those sexy photos of former Spice Girl Victoria Beckham alongside the new Range Rover Evoque were a clue to her new position at Land Rover. Is Spence spinning in his grave?

Are Rovers The Greenest Vehicles Out There?

Mon, 12 Jul 2010 00:00:00 GMT

The best way to “drive green” isn’t by completely eliminating emissions (a technical impossibility at this point) but by off-setting them by other means. And that’s exactly what Land Rover has been doing since 2009.

Call It The Range Rover Evoque

Wed, 07 Jul 2010 00:00:00 GMT

Evocative is an adjective meaning “bringing strong images, memories or feelings to mind.” Yeah. That fits.

JLR Joins European Council For Automotive R & D

Tue, 06 Jul 2010 00:00:00 GMT

July 5th marked the official date of this auspicious occasion, with EUCAR representing the major European automobile manufacturers in common research activities. And boy were they happy to have them!

Charles Spencer King Dies At 85… Or Did He?

Tue, 29 Jun 2010 00:00:00 GMT

Before there was a Range Rover Sport there was the two-door Range Rover CSK.

Now its inventor – “Spen” to his friends and England’s most famous engineer – is dead at 85. But his legacy is more alive than ever.

2011 Range Rover First Land Rover To Top 30 MPG

Mon, 28 Jun 2010 00:00:00 GMT

The bad news: it’s a diesel, which means it probably won’t make it to the States. But it’s interesting on a couple of fronts…

Atlantic British Ltd. Celebrates 40 Years

Mon, 28 Jun 2010 00:00:00 GMT

2010 marks the 40th year for Atlantic British Ltd.!

It seems like only yesterday that we humbly opened our doors... Time flies when you are Rovering!

Checkout our photo history...

SPY PHOTO: A Four-Door LRX In The Works?

Mon, 21 Jun 2010 00:00:00 GMT

The upcoming Range Rover LRX is supposed to be a two-door, but these days you just gotta plan ahead.

Designer Defender

Wed, 16 Jun 2010 00:00:00 GMT

What happens when an Italian design house takes on the Defender? Orange leather, carbon fiber, custom paint and a whole lotta looks!

Road-Legal Wildcat Coming Soon!

Tue, 15 Jun 2010 00:00:00 GMT

The Bowler Wildcat was a tricked out Defender re-built for speed that spawned its own racing series in the UK. Now it may be coming to your driveway.

"Ultimate" Range Rover Sport – Only 10 Off!

Tue, 08 Jun 2010 00:00:00 GMT

They’re only making ten of these and they’re only available in Germany. At €122,300 no one else in Europe would likely be able to afford one!

Land Rover Of China???

Mon, 07 Jun 2010 00:00:00 GMT

It’s confirmed: Chief Executive Carl-Peter Forster told the BBC that they are seeking to build at least two cars in China, but that “it will never be the center for Jaguar Land Rover.” Can this be?

Range Rover Is 40 Years Old This Month!

Fri, 04 Jun 2010 00:00:00 GMT

This is the vehicle that spawned the luxury SUV segment, and it’s come a very long way from its inspiring beginning.

LR2 Hits 200k Mark

Tue, 25 May 2010 00:00:00 GMT

Just after three years in production, the 200,000^th lovable LR2 has rolled off the line. Along the way, it's racked up a few Land Rover “firsts”…

Land Rover and Architectural Digest Host Vermont Summer Adventure

Wed, 19 May 2010 00:00:00 GMT

What do elegant homes and luxury vehicles have in common? Brilliant design. You’re invited to join a select group who will have the opportunity to experience them both…

First Dedicated Hybrid Range Rover On Its Way

Mon, 17 May 2010 00:00:00 GMT

They’re calling it the Range_E, a diesel/electric hybrid, and it's coming in 2013. Can a gas/electric version be far behind?

LRX Getting Some Nice Pro-Production Press

Thu, 13 May 2010 00:00:00 GMT

It’s nearly here, and boy are people getting excited…

As Goes Solihull, So Goes Britain

Wed, 12 May 2010 00:00:00 GMT

Remember those rumors about closing the Solihull plant a few months ago? Seems a 67% rise in sales got in the way…

Arden Range Rover Sport AR5 To Star At 7th Tuning World Bodensee

Wed, 05 May 2010 00:00:00 GMT

250 Exhibitors are bringing a total of 1,000 cars that have been tuned almost beyond recognition. It’s called the Tuning World Bodensee and it's Europe’s largest tuning/accessory exhibition… sort of like an auto show on steroids.

Land Rover… Coffee?

Tue, 04 May 2010 00:00:00 GMT

Land Rovers have always been stimulating... now they will stimulate your senses in a different kind of way with Limited Edition Fairtrade Costa Rican Coffee… "the coffee with a cause!"

Land Rover Saves Lions From Africa’s Most Dangerous Animal

Thu, 29 Apr 2010 00:00:00 GMT

You thought lions were Africa’s most dangerous animal? Hah! These lions actually had to hide behind a safari’s Land Rover to escape certain death!

Range Rover’s 40th Anniversary Celebration In (Where Else?) Solihull

Thu, 22 Apr 2010 00:00:00 GMT

If you’re not busy May 1-3 you may want to book tickets to the annual Heritage Land Rover Show and celebrate the Range Rover’s 40th anniversary on its home turf. It's going to be quite a party.

New CEO – And Sales Records - May Well Save British JLR Factories

Wed, 14 Apr 2010 00:00:00 GMT

Castle Bromwich or Solihull: Which one was going to be shut down? Maybe both? Well now, thanks to a record 60% rise in car sales in February and the replacement of the old boss, things are looking up.

Land Rover Sets All-Time UK Sales Record

Wed, 07 Apr 2010 00:00:00 GMT

Land Rover is roaring back after the industry’s worst downturn with its best UK performance since, well, 1948!

Land Rover Vehicle Of Choice For "World’s Richest Horse Race"

Tue, 30 Mar 2010 00:00:00 GMT

Land Rover has provided a fleet of forty specially branded Range Rovers to ferry around the VIPs attending and participating in the Dubai World Cup.

Land Rover To Support North Pole Speed Record

Wed, 24 Mar 2010 00:00:00 GMT

British explorer Ben Saunders is at it again, attempting to set a world speed record to the North Pole. Alone. On foot. Without air-drops of food.

Take The Land Rover Experience - It's A Trip!

Wed, 24 Mar 2010 00:00:00 GMT

Land Rover Style Stakes – A Different Kind Of Sponsorship

Tue, 23 Mar 2010 00:00:00 GMT

Women wearing (arguably) silly hats at the Dubai World Cup will be judged to see whose is the best. Believe it or not, there’s a Range Rover awarded to “The Best Dressed Woman.”

26 Countries and Two Years Later, “Snortie” Is Stolen In Driveway!

Mon, 22 Mar 2010 00:00:00 GMT

Criminals don’t show the proper respect for anything, like “Snortie” for instance. Driven around the world in two years, back home, then stolen from the owner’s driveway! Shouldn’t be hard to find though…

2010 Range Rover Wins NEMPA Winter Vehicle Award

Fri, 19 Mar 2010 00:00:00 GMT

Anyone can drive like this. It's New England Winter driving that's a challenge! Once a year, the New England Motor Press Association (NEMPA) gets together at Winter Vehicle Voting Day and starts driving around in the snow. Then they vote…

A New Use For Land Rovers

Tue, 16 Mar 2010 00:00:00 GMT

Hitch a trailer loaded with skate ramps, skateboards, BMX helmets and pads and bring some fun activity to your local playground. That’s what they’re doing in Worcester…

Defender On Comeback Trail

Wed, 10 Mar 2010 00:00:00 GMT

Tata Motors has officially funded “Project Icon” to start work on a replacement for the “iconic” Defender. After 62 years, it’s about time…

Land Rover Extending Middle East Reach In Iran

Wed, 03 Mar 2010 00:00:00 GMT

Doing business in Iran requires quite a learning curve (like what does homologation mean?). And what will it mean for the rest of us?

A Look At The LRX Interior

Tue, 02 Mar 2010 00:00:00 GMT

By now you know what the sleek exterior looks like, but what is the LRX like on the inside?

Production LRX Revealed

Tue, 23 Feb 2010 00:00:00 GMT

The drool-worthy LRX is ready to roll and will debut at the Paris Motor Show.

Land Rover Wins Award For…Environmental Protection?

Tue, 23 Feb 2010 00:00:00 GMT

It’s true! Land Rover’s CO2 offset program is the most ambitious of its kind from ANY auto manufacturer.

The Next Range Rover - A Jaguar XJ In Disguise?

Fri, 19 Feb 2010 00:00:00 GMT

Turning a Jaguar XJ Sedan platform into a Range Rover turns out to be a pretty smart idea after all...

Land Rover Sweeps Canadian Residual Value Awards

Fri, 12 Feb 2010 00:00:00 GMT

The Automotive Leasing Guide (ALG) recently announced which leased vehicles retain the highest percentage of their original price after a conventional retail lease. Good news…

What’s More Reliable: Lexus RX300 or an LR2?

Thu, 11 Feb 2010 00:00:00 GMT

An incredibly comprehensive survey using actual records shows real-world average cost of repairs and frequency of failures for dozens of SUVs. The results may surprise you.

Land Rover Sales Up… Wait – How Much?!

Mon, 08 Feb 2010 00:00:00 GMT

Evidently rumors of the death of the auto industry have been greatly exaggerated, as Land Rover sales in the UK shot up 58% in January. And it gets even better…

JLR Signs Deal To Develop Bladon Jets' Breakthrough Technology

Fri, 05 Feb 2010 00:00:00 GMT

The world's first commercially viable Ultra Lightweight Range Extender (ULRE) lets your hybrid engine keep going without those annoying stops to recharge your batteries... and it could fit in your glovebox.

JLR's CEO Has Left The Building. Here's Why You Should Care.

Thu, 28 Jan 2010 00:00:00 GMT

Was it the halting of union talks, the “strategic differences”, or the fact that sales were in the dumper? The real reason could make all the difference...

A New Type Of Hybrid Propulsion? From 1932?

Wed, 27 Jan 2010 00:00:00 GMT

No, it's not a Land Rover. It's a 1932 Helicron, an early attempt at a "hybrid" spurred by some of the same forces that exist today...

What Is The Future For The Indian-Owned JLR? Pretty Exciting, Actually!

Tue, 26 Jan 2010 00:00:00 GMT

Recent talks between Ratan Tata, Owner of Tata Motors, and JLR execs point to an eye for design, an ear for buyers’ wants and a strong grip on British legacy.

Detroit Auto Show Unveils More Than Autos This Morning

Mon, 11 Jan 2010 00:00:00 GMT

5,000 auto journalists will be descending on Detroit this morning for the kick-off of the North American International Auto Show, commonly known as the Detroit Auto Show. So… what is the state of the industry?

JLR Receives £1m Government Grant To Start Going Electric.

Fri, 08 Jan 2010 00:00:00 GMT

UK Business Secretary Lord Mandelson is at it again, vowing that “None of this is going to happen with government simply standing on the sidelines!" Harumph to that!

U.K. Readers Choose The Range Rover "Car Of The Decade"

Wed, 06 Jan 2010 00:00:00 GMT

Autocar.co.uk readers know a great vehicle when they drive one, and nearly a fifth of the 7,500 polled chose the Range Rover as their "Car of the Decade".

Want A Little Cafe With Your Land Rover?

Wed, 23 Dec 2009 00:00:00 GMT

Yes, that's a person walking through this oversized Land Rover. He's getting a cup of coffee...

Santa's Sleigh...Land Rover Style

Tue, 22 Dec 2009 00:00:00 GMT

Our friends over at CAR Magazine challenge designers each year to come up with designs that would upgrade ol' Santa's sleigh for a bit of a faster ride. This is Land Rover's entry...

LR4 Named Best All-Around SUV

Mon, 14 Dec 2009 00:00:00 GMT

The LR4 beat out 20 other sport utility and crossover vehicles to win in its class in the first-ever Bloomberg's Car of the Year contest.

Diesel-Electric Hybrid Range Rover Sport On Its Way

Thu, 10 Dec 2009 00:00:00 GMT

A plug-in Range Rover Sport? Can this be true?

Range Rover 2010 - Recall Alert

Tue, 08 Dec 2009 00:00:00 GMT

If you own one of these, you may want to see your dealer, quick.

Land Rover Hits Half Million Sales Mark In U.S.

Mon, 07 Dec 2009 00:00:00 GMT

What a nice 60th anniversary present! As you can see, the Land Rover brand sits comfortably on top of the SUV category...

BASE Jumper Misses Target; Lands On Moving Land Rover

Fri, 04 Dec 2009 00:00:00 GMT

When extreme jumper - a 31-year-old man named only as Kirill – jumped off a building in Moscow he certainly wasn’t aiming for the moving Land Rover but, you know, these things happen…

Land Rover Pulls Sponsorship From 2010 America’s Polo Cup

Thu, 03 Dec 2009 00:00:00 GMT

Blame it on those rascally White House gatecrashers, the Salahis. Turns out this could be the LEAST of their problems…

Tata's Profits Are Up & Down, But They've Got A Plan

Mon, 30 Nov 2009 00:00:00 GMT

Will the legendary Defender come to the rescue with a re-introduction to the United States to save the company's rising and falling sales?

"Fast Eddie" A Little Too Fast

Fri, 20 Nov 2009 00:00:00 GMT

You can't be too careful. Even a car wash can be a dangerous place...

LR4 Wins Another One, This Time In Scotland

Thu, 19 Nov 2009 00:00:00 GMT

"You can't fail to be impressed by it" says Bill Caven, President of the Association of Scottish Motoring Writers. Seems you've got to wait in line to give the LR4 an award these days...

The LR4 Hits 20!

Wed, 18 Nov 2009 00:00:00 GMT

From this humble sketch has come one of the most successful automotive concepts ever to hit road & trail, and it has brought with it some very impressive new techologies along the way...

Land Rover Sponsors Women's Inca Challenge

Wed, 11 Nov 2009 00:00:00 GMT

Postcards From The Edge: A while back we reported on Land Rover's sponsorship of Mountain High's Arctic Challenge to raise awareness and funding for breast cancer. Now they're sponsoring their Women's Inca Challenge in the quest to raise awareness for osteoporosis and its associated risks.

A Rover Sales Boom

Tue, 10 Nov 2009 00:00:00 GMT

Car sales were up nearly 32% in the UK in October, but that's NOTHING compared to Rover's numbers...

A Stupid Criminal Story

Mon, 09 Nov 2009 00:00:00 GMT

24-year old Samuel Botchvaroff really "botched" this one...

Bollywood Goes Bonkers For JLR!

Tue, 03 Nov 2009 00:00:00 GMT

Now that Bollywood is out-producing Hollywood (Slumdog Millionaire stole away "our" Oscar this year - deservedly so!), it should come as no surprise that its stars are snatching up Range Rovers faster than fame...

What Car? Defender, THAT's What Car!

Fri, 30 Oct 2009 00:00:00 GMT

What Car? Magazine readers have voted the Land Rover Defender as their favorite off-roader for 2009!

After 61 Years... No More Defender???

Fri, 30 Oct 2009 00:00:00 GMT

The big, boxy, get-out-of-my-way Land Rover Defender will be replaced around 2013, says Land Rover. Seriously???

Getting Into The Really Tough Stuff

Fri, 30 Oct 2009 00:00:00 GMT

Kicking up some sand (here, in South Africa) is easy compared to the road to literacy JLR is navigating in New Jersey...

"Yes, Land Rover Has An App For That"

Wed, 21 Oct 2009 00:00:00 GMT

With something like 85,000 apps currently available for the iPhone, it was only a matter of time before you could find out your latest rugby score thanks to the generous sponsorship of Land Rover.

World's Fastest Land Rover Defender

Tue, 13 Oct 2009 00:00:00 GMT

27 entries came searching for the title and this diesel Defender 90 won decisively, crediting the tires as the component that put it over the top.

LRX Officially Green-Lighted!

Thu, 08 Oct 2009 00:00:00 GMT

From last year's Detroit Auto Show to next year's dealer floor, the LRX is coming on fast and furious and going where no Land Rover has ever gone before...

Offroad4kids - A Big Success for MentorWorks

Wed, 07 Oct 2009 00:00:00 GMT

Offroad4kids

August 22 and 23rd saw the First Annual Offroad 4 kids in Hoosick Falls, NY. The event was designed to benefit the MentorWorks program. Through the generous support of Atlantic British Ltd. we were able to combine three of my passions, kids, community and offroading!

Is JLR Solvent?

Wed, 07 Oct 2009 00:00:00 GMT

175 million Euros in the form of a loan from the State Bank of India was just secured by JLR, and that helps in more ways than one...

Twittering Through The Mid-Life Crisis

Tue, 15 Sep 2009 00:00:00 GMT

Even though Land Rover as hit the 60-year milestone, that hasn't stopped them from keeping up with the latest techno-marketing trends.

JLR To Swap Hybrid Technology

Thu, 10 Sep 2009 00:00:00 GMT

Land Rover is looking into borrowing some of the thinking behind Jaguar's Limo-Green hybrid concept. Just not yet.

Australia's Range Rover Vogue Approaches A Quarter Million $

Wed, 09 Sep 2009 00:00:00 GMT

Go ahead and gawk (that much is free!) but the really cool stuff is on the inside...

LRX Concept To Go Into Production As Early As June 2010?

Mon, 31 Aug 2009 00:00:00 GMT

The idea is to launch it in conjunction with the Range Rover's 40th birthday, which adds a compelling bit of weight to the rumor that this could be showcased in your garage by early 2011.

0-60mph In Under Six Seconds?

Thu, 20 Aug 2009 00:00:00 GMT

Land Rover has paved a special 600 meter strip of blacktop to test its new Supercharged Range Rover Sport. And it was worth it…

JLR Is Investing £800 million In Sustainable Technology

Thu, 20 Aug 2009 00:00:00 GMT

Part of that £800 million – and a Defender 110 - is going to a team of Cambridge grads who are driving nearly 20,000 miles through 31 countries... to prove a point.

JLR Gets Funding, But Not From The Government

Wed, 12 Aug 2009 00:00:00 GMT

The U.K.'s Business secretary Peter Mandelson said the development was "welcome". 'Sha! His Government didn't have to shell out to support the company! This is good for Tata Motors and a shot in the arm (turbo boost?) for auto manufacturers everywhere.

Land Rover Takes Home TWO New Car Awards!

Mon, 10 Aug 2009 00:00:00 GMT

The Discovery 3 won Best Large SUV and the Freelander 2 the Best Compact SUV at the prestigious Auto Express 2009 New Car Awards. Nice...

New Discovery 4 More Than Just A Facelift?

Mon, 10 Aug 2009 00:00:00 GMT

Major new advances for the Land Rover Discovery 4 include a revised suspension, improved steering, larger brakes and enhanced versions of Land Rover's award-winning Terrain Response and Hill Descent Control systems. Land Rover is not sitting quietly through this recession, thank you.

Land Rover Going Laser...At Last?

Tue, 04 Aug 2009 00:00:00 GMT

Invented in 1898 by Robert Bosch and Nikola Tesla, the ubiquitous spark plug is about to take a bow. Kind of about time, don’t you think?

Former LR Engineer "The Luckiest Man In Scotland"

Tue, 04 Aug 2009 00:00:00 GMT

Talk about throwing yourself into your work! Angus Macleod helped design some of the safety features in his Land Rover Discovery that came in pretty handy after he plunged his off a 120 ft. cliff!

Out Of The Flood...Into The Fryingpan

Thu, 30 Jul 2009 00:00:00 GMT

Talk about being in the wrong place at the wrong time! This couple can thank their lucky Land Rover for surviving this one!

Land Rover Navigator App Gets Straight To The Point

Wed, 29 Jul 2009 00:00:00 GMT

Imagine what a Land Rover Navigator application would look like on your iPhone. Think you've got it? Then take a look...

The U. S. Is Adopting The Car Scrappage “Scheme”

Tue, 28 Jul 2009 00:00:00 GMT

Apparently buoyed by the success of the scrappage concept overseas, the U. S. government has unveiled details of its plan to persuade owners of "gas-guzzling" cars to exchange them for greener ones. Hey, there could be some money in it for you...

Land Rover Stops Freight Train

Wed, 22 Jul 2009 00:00:00 GMT

The freight train shoved this Defender for nearly 200 yards - and almost derailed - before coming to a halt.

Tourists Rescued After “Testing” Their Land Rover

Wed, 15 Jul 2009 00:00:00 GMT

We like to throw in a rescue story every now and again as a reminder that there are places where even a Land Rover driver should fear to tred…

JLR’s Halewood Plant May Close

Mon, 13 Jul 2009 00:00:00 GMT

It’s a case of Indian management waiting on the British Government to come through with cash to save a Merseyside plant, and it doesn’t look good…

Examining The “Scrappage Scheme”

Tue, 07 Jul 2009 00:00:00 GMT

Is offering £2,000 discounts to owners of cars ten years old or more who trade them in for new models a “scheme” or a brilliant idea?

More Job Losses For JLR?

Thu, 02 Jul 2009 00:00:00 GMT

JLR buyer Tata Motors' first annual loss in 8 years points fingers directly at the iconic British marque, but there are headlights at the end of this tunnel, right?

Both Jaguar And Land Rover Ranked #1 In Total Quality

Thu, 02 Jul 2009 00:00:00 GMT

Strategic Vision, Inc. recognized both brands as segment leaders in the company’s Total Quality Index, based on owner response.

JLR Enters The Indian Market. What Are They Thinking?

Thu, 02 Jul 2009 00:00:00 GMT

It’s hard to imagine a Range Rover driving through the set of Slum Dog Millionaire, so is this a move of starry-eyed optimism or blurry-eyed desperation?

Take A "Jambo Safari" Couch-Side

Thu, 25 Jun 2009 00:00:00 GMT

With SEGAS's realistic new PC game, you can put the "i" in Safari without all of that time-consuming preparation of the real thing.

Land Rover Sales Reach The Half Million Mark in North America

Thu, 25 Jun 2009 00:00:00 GMT

Selling 500,000 of Anything British is tough to do here in America, when you think about it. And the future - shown here - looks even more promising.

Most Densely Populated Land Rover Location On Earth?

Fri, 19 Jun 2009 00:00:00 GMT

I had to pass along this fantastic shot by Khai Nomore of this Land Rover in Cameron Highlands, Malaysia.

Land Rover Sponsors The Mountain High Artic Women's Challenge

Fri, 12 Jun 2009 00:00:00 GMT

600 miles from the North Pole might seem like an odd place from which to raise awareness, but it’s working.

Special Edition Defenders – Fire & Ice – Due This Summer

Thu, 11 Jun 2009 00:00:00 GMT

The new limited-edition Defender Models are hot (and cool) looking, so what's the down side?

AutoPacific: LR2 Wins Best Luxury Crossover SUV

Fri, 29 May 2009 00:00:00 GMT

A benchmark national survey's results are in and winning the Luxury Crossover SUV title is the LR2. (And this was a challenging year to do a survey!)

A Flying Pink Samurai!

Fri, 15 May 2009 00:00:00 GMT

Now here's something you don't see everyday...

Land Rover On Display... At The Zoo!

Fri, 15 May 2009 00:00:00 GMT

What better way to show off the Defender's wild side than by putting on display at the zoo!

Man Chases Land Rover Thieves In Forklift

Thu, 07 May 2009 00:00:00 GMT

You don’t want to mess with pig farmer Cameron Naughton’s beloved 19-year-old Land Rover. He won’t give it up without a fight…

JLR To (Finally!) Enter The Burgeoning Indian Market

Mon, 04 May 2009 00:00:00 GMT

Jaguar and Land Rover – owned now for two years by India’s biggest automaker - will finally enter its own market. But will they start building them there as well?

Looking For a Vacation Challenge with Land Rovers?

Fri, 01 May 2009 00:00:00 GMT

It used to be, if you wanted a real, week-long challenge for you and your Land Rover, you’d either have to qualify for an International event or spend a year or so planning out your own escape. Then along came AdventureTrex…

First-Ever Fuel Guard To Debut On Diesel Models

Thu, 30 Apr 2009 00:00:00 GMT

An amazing new technology actually prevents you from mistakenly filling your diesel Sport or LR4 with gas.

Farewell To The Great Defender?

Wed, 22 Apr 2009 00:00:00 GMT

It seems impossible to even contemplate, but due to stubborn "rules" Land Rover is talking seriously about shelving the Defender - all three wheelbase models - very soon.

What’s So Special About This Discovery?

Fri, 17 Apr 2009 00:00:00 GMT

It’s got Terrain Response™, a 6-speed automatic, air conditioning, and oh yes, it can stop a bullet from a high velocity assault rifle.

2010 LR4 Has Arrived. Has It Ever.

Fri, 17 Apr 2009 00:00:00 GMT

Sure, the LR3 racked up over 100 International awards but those crazy contrivers over in Solihull couldn’t leave well enough alone and instead found so many ways to improve upon it that they had to call it “the next generation” LR4.

Photo courtesy of Roverhaul.com©

2010 Range Rover Showcases 12-Inch “Dual-View” Touchscreen

Thu, 09 Apr 2009 00:00:00 GMT

The world’s first dual-view infotainment touch screen debuts in the new Range Rover, allowing driver and passenger to view different screens simultaneously.

JLR Receives 300 million euros

Tue, 07 Apr 2009 00:00:00 GMT

The European Investment Bank has agreed that JLR needs a little boost to stay in business… so long as they meet certain criteria. JLR has, so they will be receiving the money and keeping jobs.

Scrap Your Car For Fun & Profit

Fri, 03 Apr 2009 00:00:00 GMT

It’s working in Germany, France and Italy and now it’s being considered in the UK and US. Should we all be scrapping our old vehicles for new ones to jumpstart the industry?

How Can the World’s Cheapest Car Affect Land Rover?

Mon, 30 Mar 2009 00:00:00 GMT

It costs less than a serious road bike, but can the Nano help save the company that now builds Land Rovers?

JLR Goes For Bailout Round Two

Wed, 25 Mar 2009 00:00:00 GMT

Jaguar Land Rover has asked the European Investment Bank for up to £281 million in emergency funding – this comes after their workers have agreed to pay freezes and a four-day work week and after they received an order from China for 13,000 vehicles. Are things really that bad?

Land Rover To Sponsor World’s Richest Horse Race

Fri, 20 Mar 2009 00:00:00 GMT

Performance… style… strength… grace… it’s all on display at the Dubai World Cup next Saturday. And you should see the horses!

The Striking Rover Concept LRX Is A Go!

Thu, 12 Mar 2009 00:00:00 GMT

There are some changes from the ’08 Detroit Show concept – most notably that it will move upscale and wear a Range Rover badge – but the futuristic LRX is coming soon to a dealer near you!

Beware: “Sentience” Is Coming To A JLR Dealer Near You

Wed, 11 Mar 2009 00:00:00 GMT

Lots of vehicles on the road currently use adaptive cruise control on the highway to maintain correct spacing to the vehicle in front of you. But that’s soooo yesterday…

JLR Workers Agree To 4-Day Work Week; Pay Freeze

Fri, 06 Mar 2009 00:00:00 GMT

The votes are in, and about 70% of the workers elected to shorten their work week and freeze their pay to keep their jobs. Is this an idea whose time has come?

JLR Wins Contract For 13,000 Vehicles!

Sat, 28 Feb 2009 00:00:00 GMT

They’re calling it a “very significant” order; supplying 13,000 vehicles to China over a three year period. Significant, indeed!

Freeze Your Pay, Keep Your Job.

Mon, 23 Feb 2009 00:00:00 GMT

As the see-saw tilts back and forth between workers’ rights and unemployment, a new plan emerges.

Desperate Times Call For Desperate Measures

Fri, 20 Feb 2009 00:00:00 GMT

The UK is reeling like the rest of US from the hemorrhaging economy… and throwing fruit certainly won’t help it any.

Looking For A New Rover? Try Ireland.

Thu, 12 Feb 2009 00:00:00 GMT

Land Rover has introduced a new pricing structure for Southern Ireland with price reductions averaging 11 percent. Is this a test?

Land Rover To The Rescue!

Wed, 11 Feb 2009 00:00:00 GMT

Go ahead and complain about those rascally gas-guzzlers... until you’re stuck in a snowstorm and need an ambulance.

The Auto Sales Crisis By The Numbers

Thu, 05 Feb 2009 00:00:00 GMT

As goes India, so goes the U.K. and the U.S. As car markets plummet overseas and in the States, is there a silver lining?

Leaked: New Land Rover Car On The Way!

Mon, 02 Feb 2009 00:00:00 GMT

A Swedish auto components supplier is saying they’ve received an order from Land Rover for an all-wheel-drive system for a new car to go into production by 2011. That's right; a car.

Off-Road And Online – Rogue CEO Goes Bush!

Fri, 30 Jan 2009 00:00:00 GMT

This could be the most high-tech, tricked-out Land Rover on the planet. Which is a good thing, considering where CEO Ben Duncan is going…

Half A Million Vehicles. 60 Years. Not Bad!

Mon, 26 Jan 2009 00:00:00 GMT

Well what do you know? A Range Rover Sport sold in Southern California makes it half a million vehicles sold in the U.S. Of course, that’s not including, um, well…

JLR Unveils Advanced New Technical Academy

Wed, 21 Jan 2009 00:00:00 GMT

Land Rover is going as green as its oval and its new technical academy and industry-leading apprenticeship program has found a new home with rainwater harvesting tanks, wax walls and 275 tons of saved CO2 a year.

JLR Gets Bail-Out Amidst Much Debate

Tue, 20 Jan 2009 00:00:00 GMT

Why does this Lord look forlorn? He’s just helped unlock a radical £50bn fund created as part of yesterday’s second bank bail-out.

Introducing New Models During A Downturn

Thu, 15 Jan 2009 00:00:00 GMT

Does it really make sense for Jaguar Land Rover to introduce new models in the face of the worst market since WWII? It just may be the savviest move they can make…

Land Rover LRX Called “Very Cool.”

Mon, 05 Jan 2009 00:00:00 GMT

The new hybrid LRX was literally a show-stopper at the Detroit Auto Show, causing even GM product chief Bob Lutz to stop and take a closer look.

Land Rover Sales Are Up Down Under!

Mon, 05 Jan 2009 00:00:00 GMT

Evidently, Land Rover’s sales performance is keeping pace with its off-road performance down in the land of the Outback. Of all brands, it’s Land Rover who’s defying the odds.

A Virtual Auto Show?

Wed, 17 Dec 2008 00:00:00 GMT

On January 11, 2009, NewsMarket pledges to revolutionize auto shows forever. We’ll see…

Stunning Architect-Designed Range Rover

Thu, 11 Dec 2008 00:00:00 GMT

This is the kind of thing that happens when you turn a Dutch architect loose with a paint sprayer and a Range Rover Vogue...

The Best 4 X Phone X Far?

Fri, 05 Dec 2008 00:00:00 GMT

Land Rover sets the world standard for ruggedness and durability in 4X4’s and now…cell phones?

“The World’s Most Awarded 4WD” Wins Two More!

Fri, 05 Dec 2008 00:00:00 GMT

For an unprecedented fourth year in a row the LR3/Discovery 3 has won the prestigious “Australia's Best Cars All Terrain 4WD of the Year Award”.

Another Happy Thanksgiving Story

Tue, 02 Dec 2008 00:00:00 GMT

The Land Rover Discovery has always been adept at handling large rocks. Now it appears it can even handle those (somewhat) that come crashing through the sunroof!

A 40+ MPG Land Rover?

Mon, 01 Dec 2008 00:00:00 GMT

The Freelander TD4e is the world’s first SUV to feature an intelligent stop/start system, making it the most fuel-efficient Land Rover ever!

A Happy Thanksgiving Story

Tue, 25 Nov 2008 00:00:00 GMT

A New Scotland, NY, man thanks God - and his Land Rover - for saving the life of himself and his two daughters after they were hit by a freight train. Twice.

LR2 Features First-Ever Home Theater Audio Experience

Fri, 21 Nov 2008 00:00:00 GMT

LR2 will be the first vehicle to utilize Dolby® Pro Logic II® 7.1 surround sound; a new wave of acoustic wizardry.

Why Is This Man Smiling?

Tue, 18 Nov 2008 00:00:00 GMT

You’d smile too if someone just handed you $28,000 and the keys to a new Land Rover.

What’s This? A Clothing Optional Land Rover Showroom???

Tue, 18 Nov 2008 00:00:00 GMT

Underwear was the only required clothing Saturday night at the Land Rover Showroom in Newport Beach.

Tata Has Uphill Battle To Win Defense Contracts

Mon, 17 Nov 2008 00:00:00 GMT

Although it has the wartime experience and the ability to meet demand, Tata may not have the armor required to deflect landmines or shelling from the media.

That Stucks!

Mon, 03 Nov 2008 00:00:00 GMT

Yes...even Land Rovers get stuck on occasion.

When Your Sport Just Isn’t Sporty Enough

Thu, 30 Oct 2008 00:00:00 GMT

Here’s a couple of examples of what happens when you take a Range Rover Sport to the extreme. Love ‘em or hate ‘em, you have to appreciate the enthusiasm.

LRX Awarded N. American Concept Of The Year

Fri, 24 Oct 2008 00:00:00 GMT

Each vehicle is judged on the entire package: design, style, materials, technology, market viability and market responsiveness. The LRX won because it was designed from the ground up to meet the needs of a changing world.

Tata Just Says “No” To Jaguar’s SUV

Thu, 23 Oct 2008 00:00:00 GMT

Tata Motors CEO Ratan Tata says his company has no plans whatsoever to add an SUV - or even a crossover, for that matter – to Jaguar’s line-up. You’re looking at the reason why.

Superyacht Range Rover Design Competition Winner

Tue, 07 Oct 2008 00:00:00 GMT

What if you challenged seven of the world’s leading super yacht designers to apply their cutting-edge spatial and design tools to customize a Range Rover?

A Fuel Efficient Land Rover?

Tue, 07 Oct 2008 00:00:00 GMT

This new Freelander 2 TD4 gets over 41 mpg in the city by doing something ye olde Land Rovers often did without fancy technology.

New Land Rover DVD Coming - In Search of The Experience

Tue, 07 Oct 2008 00:00:00 GMT

Our own Eric The Intrepid strikes out for Moab "in search of the experience" and meets a few friends with a camera along the way.

How About A 700HP LR “Off-Roadster”?

Tue, 30 Sep 2008 00:00:00 GMT

You take a Series II 109”…chop the top…refit the interior…drop in a V16 that puts out 700bhp and voila: you’ve got the Bell Aurens Longnose; yours for 80,000 pounds!

Land Rover Sponsors World’s Largest Polo Match

Mon, 29 Sep 2008 00:00:00 GMT

Land Rover America’s Polo Cup kicked off to a sold-out crowd on the national mall in D.C. Then came the beauty queens, the Ambassadors and the fly-by’s…

60 Land Rovers Into Buckingham Palace

Mon, 29 Sep 2008 00:00:00 GMT

Remember when Land Rover celebrated its 60th anniversary by presenting Prince Charles with the keys to 60 white Land Rovers for the Red Cross at a ceremony inside Buckingham Palace? Well…how did they do that?

You’ve Driven The Vehicle. Now Ride The Bike!

Tue, 23 Sep 2008 00:00:00 GMT

Land Rover isn’t the first off-road vehicle manufacturer to offer a mountain bike range, but their current line-up is among the better offerings.

Texas Rovers Show Big Heart After Ike

Mon, 22 Sep 2008 00:00:00 GMT

Rover Clubs are more than just fun. Sometimes they’re essential.

Spy Photos: The Bulletproof Look

Thu, 18 Sep 2008 00:00:00 GMT

How will Land Rover match its new hybrid technology to an edgier, “tech-terior”?

Rover Ragtop

Thu, 18 Sep 2008 00:00:00 GMT

The wind in your hair...the sun on your shoulders...does going off-road get any better than this?

Land Rover Wins Best Used Car Award…Twice!

Thu, 18 Sep 2008 00:00:00 GMT

There were only two 4x4 awards in Auto Express’ Used Car Honors 2008 Survey and Land Rover won them both.

New Unmanned Military Rover

Wed, 03 Sep 2008 00:00:00 GMT

The MACE-2 unmanned reconnaissance vehicle is a smart Land Rover in disguise.

LR3 Voted “Top Family 4x4”

Wed, 27 Aug 2008 00:00:00 GMT

This time, it wasn’t the men in lab coats doing the judging…

They Made It!

Wed, 27 Aug 2008 00:00:00 GMT

Intrepid British Farmer Steve Burgess takes his Defender across the Bering Strait…but has this been done before?

Land Rover Comes To Our Backyard

Thu, 14 Aug 2008 00:00:00 GMT

Land Rover and Nanotechnology may seem like an odd mix, but for one California-based photographer, the glowing glass and steel structure right here in Albany, New York proved irresistable.

Land Rover G4 Challenge. It’s Huge!

Thu, 14 Aug 2008 00:00:00 GMT

Male/Female teams from 20 countries are vying for the gold medal in the “4x4 Olympics” much of the world has never heard of.

Lions Attack Land Rover!

Tue, 12 Aug 2008 00:00:00 GMT

You know how kitties like to crawl up on your tires or around your engine to take a nice warm nap? Well that's not what is happening here.

Land Rover Going To 4-Day Work Week

Wed, 30 Jul 2008 00:00:00 GMT

According to the Solihull Times, production at the Land Rover plant in Solihull has been cut to four days a week.

ERAD - The Acronym Of The Future for Land Rover e_Terrain

Thu, 24 Jul 2008 00:00:00 GMT

We have seen the future and its name is ERAD.

A 120-Ton Land Rover Sculpture... Seriously.

Wed, 23 Jul 2008 00:00:00 GMT

Now HERE is something you don't see everyday. A 120-ton sculpture featuring 5 Land Rover models.

"e-Terrain" Is Here!

Thu, 10 Jul 2008 00:00:00 GMT

Land Rover has registered the "E-Terrain" name as an umbrella term for a host of new technologies.

Land Rover is in full development on their new hybrid and green vehicle platform collectively known as the e-Terrain System - that reduce fuel consumption and emissions while improving 4x4 capability.

Red Cross Gets 60 Land Rovers

Thu, 10 Jul 2008 00:00:00 GMT

Imagine setting out 60 Land Rovers of various models arranged in the form of the Red Cross flag in the quadrangle of Buckingham Palace. Then handing over the keys to HRH The Prince of Wales. Now that's how you celebrate sixty years of service to Queen and Country!

The New Hybrids Are Coming!

Thu, 10 Jul 2008 00:00:00 GMT

JLR is once again on the forefront of an exciting new technology. This time, harnessing braking energy mechanically instead of electrically. And that can make all of the difference.

(L to R) Adrian Moore technical director Xtrac, Dick Elsy CEO Torotrak and Jon Hilton managing partner Flybrid, demonstrate the light, compact, efficient CVT and flywheel KERS components (Picture supplied by: Glyn Merga)

Tata Comes For Tea.

Tue, 01 Jul 2008 00:00:00 GMT

The man who now owns Jaguar and Land Rover (JLR), Indian industrialist and billionaire Ratan Tata, has come to the U.S. for a visit. But he’ll only drink Tetley Tea.

JLR Unveils Virtual Reality Center

Mon, 30 Jun 2008 00:00:00 GMT

Creating 3-dimensional car models in clay is so yesterday. Jaguar-Land Rover's new center uses hi-def virtual reality that’s four times sharper than your HDTV.

Series I That Kicks Like A Sport

Thu, 19 Jun 2008 00:00:00 GMT

So just how do you make a Series I kick asphalt like the ultra-modern Range Rover Sport? More power, of course!

Land Rover For Sail

Tue, 17 Jun 2008 00:00:00 GMT

Well here’s one way to reduce emissions and boost your mpg…but it’s not for everybody.

Selling Back To India. What Do You Think?

Mon, 09 Jun 2008 00:00:00 GMT

Now that the Indian company Tata Motors has purchased Jaguar and Land Rover (JLR), where in the world should they sell them?

Land Rover Soars…Literally!

Thu, 05 Jun 2008 00:00:00 GMT

What do you do to celebrate 60 years of success and your third consecutive record sales year? You blow up the balloons and party, of course!

Rhino Charge - Kenya's Wildest Sports Event

Mon, 02 Jun 2008 00:00:00 GMT

An extreme test of driving skills and physical endurance recognized as the toughest off-road challenge in the world.

Take Our 60-Year Quiz

Thu, 15 May 2008 00:00:00 GMT

It’s been 60 years since the first Land Rover rolled off the assembly line, and we thought it would be fun to see how much you really know about the brand you’ve come to know and love…

When 4x4 Isn't Enough...

Tue, 13 May 2008 00:00:00 GMT

If 4x4 is good, 6x6 is better, right? Hmmm...not always...

60th Birthday Party This Weekend

Wed, 30 Apr 2008 00:00:00 GMT

LAND ROVER lovers the world over will be making tracks to Warwickshire, England's Heritage Motor Museum this weekend to celebrate the vehicle's 60th birthday. And they’ve got a lot to look forward to!

Land Rover Featured at Festival of…Speed?

Fri, 11 Apr 2008 00:00:00 GMT

The UK’s annual Festival of Speed on July 11-13 has chosen Land Rover as its featured manufacturer this year. No, seriously...

Great Deals On Land Rovers!

Mon, 07 Apr 2008 00:00:00 GMT

Land Rover signs its first-ever affinity program with the one group that has arguably included its most loyal customers since the very beginning.

Introducing The Freelander…Van!

Tue, 01 Apr 2008 00:00:00 GMT

Land Rover is unveiling a commercial vehicle version of the Freelander at next month’s Commercial Vehicle Show in the UK. This version is expected to go on sale overseas as early as April, but it is not slated to reach US shores just yet, however.

Range Rover “A Bargain” At $17 Million

Mon, 31 Mar 2008 00:00:00 GMT

It’s true! You can pick up a Range Rover HSE V8 for only $15 million-$17 million from the Kingston Industrial Garage (KIG) in Jamaica. But wait! As Dawn Green, Land Rover sales and marketing manager says, “the Range Rover Sport V6 is a little cheaper at $9 million-$11 million.”

Land Rover Sale Complete

Wed, 26 Mar 2008 00:00:00 GMT

In what should by now come as a surprise to no one, India's Tata Motors Limited has purchased Jaguar Cars Ltd. and Land Rover from the Ford Motor Company. The deal, some $2.3 billion (US) and nearly two years in the making, isn't at draconian as it may, at first, seem.

Land Rover Expected To Green Light LRX

Tue, 25 Mar 2008 00:00:00 GMT

It turned a lot of heads at both the Detroit and Geneva auto shows; that white and wickedly rakish (dare we say) crossover concept from Land Rover, code-named the LRX. There will be some changes from prototype to production, however. Oh, and then there’s the black and silver version that turned up at the New York show…

Range Rover Sport Wins 2008 Winter Vehicle Award

Fri, 14 Mar 2008 00:00:00 GMT

The 2008 Range Rover Sport won in the Ultra Luxury SUV segment for its value within the segment and unstoppable ability in the snow.

Win A Land Rover Adriatic Adventure!

Thu, 13 Mar 2008 00:00:00 GMT

Talk about a test drive! Simply log on to www.landrover.co.uk and enter to win a chance to put each of the five Land Rover vehicles to the test across the rugged terrain surrounding the Adriatic Sea.

“There ‘n Back Again” For Kidney Research

Wed, 12 Mar 2008 00:00:00 GMT

The Land Rover was born before he was - a 44-year-old Series that’s been restored and painted a brilliant yellow – and now Vic Wilkinson, 38, hopes it will take him on a 1,850 mile journey to raise money for Kidney Research UK.

An Update On The Land Rover Globetrotters

Tue, 04 Mar 2008 00:00:00 GMT

More news from the group that's heading across Siberia - and the Bering Strait - in a Land Rover 110!

The LRX: Worth Another Look.

Mon, 03 Mar 2008 00:00:00 GMT

It looks like a black and silver version of the white LRX concept you may have seen pictured at the Detroit show, but this one - that will debut at the Geneva show - represents what Land Rover calls “a contemporary example of personalization.”

Plenty To Look Forward To With Land Rover

Thu, 28 Feb 2008 00:00:00 GMT

Two new HST models in March, and a host of upgrades to look forward to in ’09!

Realistic Computer Racing In A Land Rover

Wed, 27 Feb 2008 00:00:00 GMT

90+ mph through a tight canyon and not a scratch on your Range Rover!

An 800 HP Series I...?

Wed, 13 Feb 2008 00:00:00 GMT

When is a Land Rover no longer a Land Rover? Yes, you knew it was only a matter of time before someone took a perfectly good Series I and turned into, well, this:

New V8 Roaring In Soon!

Mon, 11 Feb 2008 00:00:00 GMT

Land Rover will be unveiling a new, more powerful and fuel efficient V8 gasoline engine sometime in the next few months.

Driving A Land Rover Around The World – Literally!

Thu, 17 Jan 2008 00:00:00 GMT

A lot of us take our Land Rover’s off-road, but this is ridiculous!

A farmer from West Yorkshire, England has been planning a trip to take his Land Rover around the world for six years now, and he is finally ready to get going. So what took so long? First, there was the permission he needed from the Russian government to cross the Siberian peninsula. Oh, and then there was the trick of how exactly to cross the Bering Strait – the 56 miles of water that separate East from West between Siberia and Alaska – in a road vehicle.

Ta-Ta! It’s (Semi) Official! Ford Sells Land Rover/Jaguar!

Mon, 07 Jan 2008 00:00:00 GMT

The rumor mill has been grinding since last June when Ford put out the word that it was selling off its Land Rover and Jaguar marques, saying that India’s Tata Motors was the likely bid-winner. The American company needed desperately to turn its overextension around and start showing a profit, and the Indian company was salivating over the brands’ well-established distribution network to serve one of the world’s fastest-growing markets.

"Ford is committed to focused negotiations at a more detailed level with Tata Motors concerning the potential sale of the combined Jaguar Land Rover business, " said Lewis Booth, executive vice president with responsibility for Premier Automotive Group and Ford of Europe, in a statement.

The LRXL? New Land Rover Concept Drawing Leaked

Fri, 21 Dec 2007 00:00:00 GMT

What is this??

Can we call it the LRXL?

“Greenest” Land Rover Yet To Debut In Detroit

Tue, 18 Dec 2007 00:00:00 GMT

Not one to miss a leap onto the "green" bandwagon, Land Rover will debut the new 3-door LRX, the smallest and greenest Land Rover ever, at the North American International Auto Show in Detroit, January ’08.

"We are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, Land Rover's managing director.

Land Rover Hits All-Time Sales Record

Tue, 11 Dec 2007 00:00:00 GMT

Just as Land Rover is approaching its 60th anniversary – a remarkable achievement in its own right – it has blasted through the 200,000 sales barrier, reaching 205,717 vehicles sold worldwide last month. That’s a 27 per cent increase on the same month last year for Land Rover, with the boost coming from burgeoning markets like Russia, China, France and Spain.

Official Car Of The 14th DALAI LAMA…Sold!

Thu, 06 Dec 2007 00:00:00 GMT

The auction from the Dalai Lama Foundation on eBay is officially over. Faithful readers will recall that the auction featured three very rare and beautiful things:

Time to Revisit the Forward Control

Wed, 28 Nov 2007 00:00:00 GMT

Way back in the mid-90’s we brought you the story of one George Bull, an intrepid fellow whom Atlantic British sponsored in his quest to see the world in a Land Rover Forward Control.

Who Will Buy My Beautiful Brands?

Mon, 19 Nov 2007 00:00:00 GMT

There are two ways to acquire a valuable brand; the long road, which is to build it from the ground up, which can take years locally and decades globally…or the short route, which is to buy an existing one. If you’ve got a couple of billion dollars lying around, you’re impatient, and you’ve got 83,000 millionaires in your backyard, you might be thinking what Ratan Tata, the 71-year-old chairman of Tata Sons Ltd in India is thinking: the Land Rover-Jaguar portfolio looks pretty solid.

Land Rover Falls Off Cliff

Thu, 08 Nov 2007 00:00:00 GMT

If you're going to fall off an 80-foot cliff, it's best to do it in a Land Rover.

500 HP Range Rover On The Way?

Thu, 08 Nov 2007 00:00:00 GMT

Spies hanging out at the Nurburgring in recent months have reportedly been watching a Range Rover flying around the track. It’s rumored that Range Rover’s supercharged engine is getting redefined to keep up with high-performance rivals from BMW and Porsche.

Buy One of the World’s “10 Most Exclusive Land Rovers” and Get A Chance To Hit On Sharon Stone!

Fri, 02 Nov 2007 00:00:00 GMT

Alas…it’s a fantasy only the very wealthy will be able to afford, but beginning November ’07 you can bid on eBay for a vintage Land Rover Series once owned by the Dalai Lama.

Two-Wheeled Land Rover To Take On TransAid in Tanzania

Thu, 25 Oct 2007 00:00:00 GMT

As the very definition of off-road vehicles worldwide, with 78% of its model range exported to over 140 countries, Land Rover is a perfect fit for TransAid. Even in the two-wheeled version.

LR3 / Discovery 3 Voted 4x4 of the Year by Plant 4x4 Magazine.

Thu, 25 Oct 2007 00:00:00 GMT

"The fact that it scored 93 out of a possible 100 says it all."

21% Sales Growth; 20% Emissions Cuts STILL Not Enough For Ford

Thu, 11 Oct 2007 00:00:00 GMT

Land Rover will cut its vehicles´ emissions by 20% by 2012. That’s a good thing. Land Rover will likely set another record year for sales in the U.S., up 21% in September. (UK sales were up as well.) That’s another good thing. Meanwhile Ford has announced that it is considering a number of options for potential buyers for the bundled Land Rover and Jaguar marques. That’s a strange thing...

The New Face of Land Rover

Tue, 02 Oct 2007 00:00:00 GMT

Russian tennis star Maria Sharapova has signed a multi-year endorsement deal with Land Rover.

Land Rover Announces Product Changes

Mon, 01 Oct 2007 00:00:00 GMT

Details of product changes for the 2007 Discovery 3 / LR3 model have been announced by Land Rover. This will be a short production year, and more significant changes will follow in 2008.

Highlights of the 2007 production run changes include:

Prince Charles Discovers King George's Land Rover

Tue, 25 Sep 2007 00:00:00 GMT

Prince Charles knows all about Solihull, but he didn’t know about the 88” sitting in Pringle’s Garage in Ballater, Aberdeenshire, Scotland.

A Land Rover Compact?

Thu, 13 Sep 2007 00:00:00 GMT

“I can’t see the Land Rover hiding behind that MINI!”

Can you imagine…a Land Rover the size of a MINI? That’s this year’s teaser from the Frankfurt Auto Show in what has become a Land Rover “tradition” of teasing audiences with a future concept.

New-Look Land Rover LR2 heading to Dealers in November

Fri, 07 Sep 2007 00:00:00 GMT

Evidently, the looks of the new Range Rover Sport were so well received that Land Rover decided to apply them to the LR2. This, the latest Land Rover model variation, will feature body-colored bumpers and side-sills, a rear spoiler, titanium door handles and 19-inch alloy wheels. Perfect for those who can’t – or won’t – pony up for the Sport model but still want that dynamic street look.

New Land Rover LR3 on Auto-Pilot... No Driver Needed!

Mon, 27 Aug 2007 00:00:00 GMT

Could this be the ultimate luxury? A Land Rover LR3 that requires no driver? Actually, the LR3 was the chosen vehicle at MIT for its entry into this year’s DARPA Urban Challenge, a competition run by the central research and development organization of the Department of Defense where all of the entries are required to run a course “without human help”.

Land Rover On The Market?

Thu, 14 Jun 2007 00:00:00 GMT

Speculation throughout the auto industry continues to ebb and flow it seems with each passing week. The big question: is Ford planning to sell off Land Rover and Jaguar – and even perhaps Volvo – in an effort to recapture some much needed capital?

The answer, as usual, depends upon whom you want to listen to.

When Land Rover Production Shifts Gears, What Does It Really Mean?

Mon, 02 Oct 2006 00:00:00 GMT

A while back we reported that Land Rover was eliminating up to 250 jobs at its legendary Solihull plant in England as it decreased Freelander production by as many as 10,000 units. This, despite the fact that the Freelander is the best-selling 4x4 in all of Europe. Upon closer inspection, however, we learned that the then BMW-owned plant had overproduced engines for the vehicle, and had to hit the brakes on production to catch up.

Update on 2006 G4 Challenge

Tue, 25 Apr 2006 00:00:00 GMT

The 2006 G4 Challenge was launched on April 23 and the race is on!

The 2006 Land Rover G4 Challenge: From Bangkok to Bolivia

Wed, 01 Mar 2006 00:00:00 GMT

They call it the ultimate global adventure - a test of strategy, stamina, 4x4 driving and multi-sport skills that will span Southeast Asia and South America.

Range Rover to Feature a New Diesel V8 in North America!

Wed, 01 Feb 2006 00:00:00 GMT

Now that American gas prices have caught up with the rest of the world's, the boys in Solihull have greenlighted a new diesel V8, beginning production in March 2006.

The All New Land Rover LR3 - The Land Rover We Knew Solihull Could Build

Sat, 05 Jun 2004 00:00:00 GMT

O.K., we were WRONG!

When Land Rover introduced the Discovery replacement in New York earlier this year, we were less than enthusiastic (see our previous story). The LR3 (or Discovery 3 as it will be known outside the North America) didn’t catch our eye nor our imagination as the original Discovery did when it was introduced in 1989.

The Land Rover LR3 - Replacement of an Icon?

Sat, 10 Apr 2004 00:00:00 GMT

Like the old saying goes: "We've got good news, and we've got bad news". The good news is that Discovery is dead, the bad news is that Discovery is dead!

At an upscale art gallery in the Chelsea district of Manhattan, Land Rover unveiled the LR3 (or Discovery 3 as it will be known outside North America) the much awaited Discovery replacement. Land Rover is keeping the details and specifications of this all new model secret until later this summer. But here is what Land Rover is saying officially, and what we've been told "off the record".

Vehicle Review: Land Rover LR3 Discovery 3

Mon, 15 Mar 2004 00:00:00 GMT

The next generation Land Rover Discovery is officially on its way for the 2005 model year realease in Fall 2004. Call it the Discovery III - or the LR3 (as it will be called in North America where alpha-numeric vehicle names are all the rage) - either way, “an absolute priority was to ensure that nobody could mistake this vehicle for anything else…” said Geoff Upex, Land Rover’s director of design. “It had to look thoroughly modern, bold and distinctive” he said, but very definitely a Land Rover.

"Range Stormer", Land Rover's First Ever Concept Vehicle

Mon, 16 Feb 2004 00:00:00 GMT

January 4. Cobo Hall, the Motor City. The arena lights are dimmed and high power spotlights illuminate the center stage. Fog fills the arena. From the far right, a pair of headlamps cut a swath through the haze. Ceiling mounted spotlights dance across the arena floor, now and then illuminating the moving headlamps affording us tantalizing glimpses of the vehicle prowling the stage. As the music rises to a crescendo, sixty five hundred journalists from around the world hold their collective breaths, as Range Stormer climbs to the limelight of center stage. It is unmistakably a Range Rover, but it's not like any Range Rover we’ve ever seen. After the briefest of hesitations (the Detroit Auto Show is after all a SHOW), the vehicle's doors begin to pivot upward in an elegant curve. The Range Stormer features gull wing doors! As Mathew Taylor, Land Rover's Managing Director, steps out of the "Stormer" the hall erupts in cheers. Taylor walks a short distance and as the stage's turntable begins to spin the 'Stormer, he just points at the car and smiles.

Vehicle Review: Land Rover Range Stormer / Range Rover Sport

Sun, 15 Feb 2004 00:00:00 GMT

Everyone knows the Range Rover is the ultimate luxury SUV that's dually suited for advanced off-roading, but when it comes to on-road performance…well, it has certainly improved the past few years, but its 282 HP shrinks in the wake of the 340 put out by the Porsche Cayenne S (worse – the Porsche’s Turbo makes a cool 450!)

So, what's Land Rover's answer? The Range Stormer concept vehicle (also known as the Range Rover Sport – final production name still TBD), a vehicle that looks more like it came from James Bond’s Q-branch than from the drawing boards of Solihull. This is a Land Rover that screams!

THE FEMININE QUOTIENT

Sun, 15 Feb 2004 00:00:00 GMT

Here's one for the women: It seems Land Rover is introducing a Women's panel at the product development stage to make sure that women's wants and needs are accommodated and integrated into future Land Rover vehicles. (Is this what happened over at VW, resulting in the little vase thingy on the dash?)

TReK is still King

Thu, 02 Oct 2003 00:00:00 GMT

When we received our invitation to attend the 5th TReK competition last month, we hesitantly said yes. Hesitantly, not because we don’t like TReK, on the contrary, we love TReK, but because we feared that it would have been influenced by the G4 Challenge and the Land Rover’s relegated to moving the competitors around.

We needn’t have worried, TReK ’03 remained true to its roots and to Land Rover’s own heritage.

SOLIHULL SACROSANCT

Sat, 29 Mar 2003 00:00:00 GMT

There is much more that's new on the new Range Rover than the addition of those gills behind the front wheel arch. Its third re-design in its 31-year history includes a unibody structure instead of the traditional body-on-frame...independent front and rear suspensions instead of the old solid axles...and BMW engines in favor of the old engines from GM.

Learning from the Experts - Off Road Training at Eastnor Castle

Fri, 14 Mar 2003 00:00:00 GMT

Two names stand out in the in the Land Rover lexicon capturing the brands heritage: Camel Trophy and Eastnor Castle. Many of us fell in love with Land Rovers after watching them battle the worst possible conditions in Madagascar, Brazil, Australia, Borneo, Siberia, Africa and South America. Camel Trophy will remain forever a part of Land Rover’s history, unfortunately it is history.

But long before there was Camel Trophy there was Eastnor Castle. In those fabled woods, shrouded in secrecy, all modern Land Rovers have been tested and proven. And not only vehicles have been put to the test at Eastnor Castle, but generations of expedition, military, rescue and relief drivers. While the closest we’ll ever get to a Camel Trophy is our living room’s TV, we can all experience first hand the hills, mud, and deep water that have challenged Land Rover engineers and off road drivers for decades.

A Faster Freelander?

Fri, 07 Mar 2003 00:00:00 GMT

It could make 0-60mph about two seconds faster, stop about seven feet shorter and do the quarter mile in under 16 seconds...and it could be coming to a select few Rover dealers in the near future.

Surviving The G4 Challenge: A Written Account from G4 Competitor

Sun, 02 Feb 2003 00:00:00 GMT

Can you imagine my surprise when I picked up the phone to check for messages, this voice says he is from Land Rover and he wants to know if I’m available to go to Las Vegas for the Canadian selection event. Available, ya, like there is a question. Instructions say to call or e-mail with an indication of my choice I do both. Problem here is I’m home alone, no one to tell and I’m just a bit excited, the cat has left the room, too much jumping about I guess.

LAND ROVER G4 CHALLENGE UPDATE

Fri, 03 Jan 2003 00:00:00 GMT

As the 4:00 AM wake-up call echoed across the Nevada desert, 39 sleepy but resolute individuals emerged from their tents and raced towards the starting gate of a 8-mile cross country run for the beginning of the G4 National Selection competition.

3rd Generation Range Rover

Fri, 04 Oct 2002 00:00:00 GMT

You know it's new the minute you lay eyes on it: the brushed metal power vents on the sides, the European-style crazy lights in front and back...and inside! Cherry and walnut blend, with brushed aluminum fascia that reminds one more of a luxury yacht than a luxury car.

Son of Camel - The adventure of a Lifetime

Mon, 30 Sep 2002 00:00:00 GMT

If you are among the thousands if not millions around the world that still miss the days of the Camel Trophy, if you feel the demise of the Trophy robbed you of a chance to test you mettle in the “Olympics of four-wheeling”, if you watch Camel Trophy videos saying to yourself “I could do that”, it’s time to put your money where you mouth is ‘cause Land Rover has a new adventure challenge that’s Camel Trophy in all but name.

Record Sales

Thu, 12 Sep 2002 00:00:00 GMT

While vehicle sales slipped 1.7% for GM, 12.6% for Ford and 3.8% for DaimlerChrysler (Spring 2002 to Spring 2001 comparison), sales for Land Rover increased 36.6%!

A $15,000 Land Rover?

Tue, 03 Sep 2002 00:00:00 GMT

Yes...it's been dubbed "the Landie" and it will be in showrooms as early as 2006; which is now less likely as the Premier Automotive Group CEO Wolfgang Reitzle who championed the cause departed in April.

FOURWHEELING IN CROCODILE DUNDEE COUNTRY

Tue, 16 Jul 2002 00:00:00 GMT

As we drove the Defender 110 down yet another washout, we came across our third water crossing. Normally this would present only a brief delay while the driver walks across the stream to ascertain depth, current, bottom conditions and to check for obstructions. We didn’t believe this approach would work in this case. The warning posters kept coming to mind: “don’t risk your life, Never enter the water or you may become part of a crocodile’s menu”.

THE LARA CROFT LAND ROVER LINE

Fri, 05 Jul 2002 00:00:00 GMT

Have you see the tricked out Defender 110 used in the movie "Tomb Raider"? Software sensation Lara Croft, (a.k.a. actress Angelina Jolie), uses it to fight crime and the elements, and it's more than up to the task.

REVIEWS...What they're saying:

Fri, 07 Jun 2002 00:00:00 GMT

Automobile's SUV special issue in April, 2002, gave the new 2003 Range Rover a very tough and thorough going over, and concluded that they were very happy with the new BMW engine, among other things.

Cornhusker Rovering

Mon, 13 May 2002 00:00:00 GMT

Nothing cures a case of the wintertime doldrums and cabin-fever blues faster than a four wheeling trip. When winter’s long nights threaten to turn us into couch potatoes, we load up the Discovery and head out. On a clear winter’s day, we packed a couple weeks worth of food, filled the water and fuel tanks, and set off toward Nebraska to corroborate rumors of endless sand dunes, of pine-covered ridges, and miles of four-wheel-drive trails.

MORE CHANGES IN 2006?

Sat, 04 May 2002 00:00:00 GMT

As if "The Landie" weren't enough of a sea change for Rover, there's also talk of an entire line replacement.

IT’S HERE! AND WOW!!

Mon, 11 Mar 2002 00:00:00 GMT

The all new Range Rover made its official world debut at the North American International Auto Show in Detroit a few days ago, and WOW it’s one heck of a Land Rover. From every angle it’s clearly identifiable as a Range Rover, yet from every angle it’s different and new. Under Geoff Upex, Land Rover’s design director, the design team was able to capture the essence of Range Rover yet move it to the 21st century. It is at once retro and forward looking. The clamshell hood with raised contours, split tailgate, and floating roof with blacked-out pillars are all part of Range Rover’s 30 year DNA, while the striking headlamps, tail-lamps and dramatic front fender engine intake louvers hint at Range Rover’s evolution. But even though there are unmistakable similarities to previous Range Rovers, this Range Rover shares not a single body panel with its forbears.

IS ROVER DOWNSIZING AGAIN?

Thu, 07 Mar 2002 00:00:00 GMT

It looks like Land Rover may be set to do a little downsizing once again. Not the company...the vehicle line-up.

Bob Daly's Review - 2002 Freelander

Sun, 03 Mar 2002 00:00:00 GMT

The Freelanders are rolling out of the Land Rover Dealerships in record numbers and we know why. If you are at all interested in purchasing a competent, all wheel drive, (real world) vehicle, you owe it to yourself to try the Freelander.

A 4X4 PLAYGROUND

Thu, 07 Feb 2002 00:00:00 GMT

This survey is being circulated around to 4WD enthusiasts to see if there is any interest in a "playground" specifically designed for off-road practice, fun and adventure. As with any survey, the more responses, the better, so please take a moment to fill out the following questions and send it to the e-mail address listed at the end.

Land Rover TReK Competition

Wed, 02 Jan 2002 00:00:00 GMT

I flew to South Africa as an automotive journalist to cover Land Rover’s first Global TReK Competition for Land Rover Line and several print journals. When I got there I found out to my surprise (and delight) that I had been drafted along with John Lloyd and Gene Cussons to form and additional 12th team of competitors. So in the end I had the rare privilege of both reporting the action and being part of it.

Rover...Polo?

Mon, 17 Dec 2001 00:00:00 GMT

"That's right - we play polo using Rovers instead of ponies."

A Tire Primer

Wed, 12 Dec 2001 00:00:00 GMT

Buying the right tires for your SUV can be a daunting experience. All those manufacturers' claims sound good, but choosing the best tire for your vehicle requires a little bit of knowledge before the rubber hits the road.

Auxiliary Lights

Mon, 22 Oct 2001 00:00:00 GMT

An Auxiliary Light Primer! Thinking about adding auxiliary lights to your vehicle? You might be surprised at how far their performance has come recently over standard Halogen lights.

A Most Amazing Weekend

Mon, 17 Sep 2001 00:00:00 GMT

What a weekend, folks. Some of this is unbelievable, but I swear this is nothing but the truth....

J.L., of the Ottawa Valley Land Rover Owners, went out for a bit of 4x4-ing Friday, with a local club member's 88" Rover, (aquarover winner Keith Elliot), following me along. We brought a guy from work and his girlfriend along as well, they were riding in the back of the 109". We went out around his house, deep in the woods behind Ottawa.

Basically, we went snowmobile trail riding, and it got a little messy. "Valdy" was feeling particularly adventurous, and when a chance arose to ford a three-foot-deep stream, I basically put on a crazy face and charged.

What's Your Favorite Rover Accessory?

Fri, 31 Aug 2001 00:00:00 GMT

We'd like to know what your all-time, must-have absolute favorite Rover Accessory is. This is the accessory you've either purchased or dreamed about purchasing for your Rover. The one accessory you'd choose if you could only choose one. (Although studies tell us the average truck in the United States has four - count 'em - accessory items on, in or under it.)

Resortation for Fun and Profit

Tue, 08 May 2001 00:00:00 GMT

I was looking for a little project to work on over the winter and I found what I thought I was looking for in an ad in the Atlantic British classifieds. "A 1960 Series II, Needs work. Best Offer."

I called and the somewhat relieved voice on the other end of the phone told me I could have the car for free if I would just come and pick it up that very weekend. As this was solidly within my price range, I agreed immediately.

KALAHARI-KARI!

Mon, 07 May 2001 00:00:00 GMT

No doubt we'll be overcome in the next few months with news about the new Kalahari Disco II, which recently made its debut at the big New York Auto Show.

What's the Difference With Differentials?

Tue, 01 May 2001 00:00:00 GMT

If you put a record on a record player (or a CD, if you're under 30) and spun it slowly you would notice that the outside travels a much farther distance than the inside. This is essentially what happens when you drive around a corner in your vehicle; the outside wheels must turn faster and travel farther than the inside wheels.

This difference is accommodated by the differential gears in your vehicle's axle housings. Without a "diff", your inside wheels would creak and groan trying to keep up, and you'd wind up replacing your axle shafts about as often as you change your oil.

YOU PLAY IN MY SANDBOX THEN I’LL PLAY IN YOURS…

Sat, 04 Nov 2000 00:00:00 GMT

It seems only fitting that - with so many car manufacturers entering the SUV arena - that Land Rover would cash in on its cache' to move into areas outside the strict SUV playing field.

THE PRICE MAY LOOK HIGHER, BUT…

Sun, 29 Oct 2000 00:00:00 GMT

Although the 2001 Discovery SE's price is up $250 from last year, it includes dual sunroofs and a six-disc CD changer as standard equipment.

AND THEN THERE WERE NONE…?

Thu, 19 Oct 2000 00:00:00 GMT

It looks like BMW AG is planning on selling its engine plant at Longbridge, England - a big blow to MG Rover Group Ltd., which remains practically the only independent British carmaker left.

NORTH AMERICA HERE WE COME!

Thu, 15 Jun 2000 00:00:00 GMT

The Freelander has emerged as the best-selling 4x4 in all of Europe. The four-door model Freelander is scheduled to arrive December, 2001 and, based on its success in Europe, Land Rover expects to sell 20,000 of them in a year.

FREELANDER'S SUCCESS = LESS JOBS

Mon, 03 Apr 2000 00:00:00 GMT

Land Rover is eliminating up to 250 jobs at its legendary Solihull plant in England, as it is decreasing Freelander production by as many as 10,000 units.