Land Rover North America has erected a statue in New York City’s Meatpacking District that incorporates the same aluminum materials and components found in the 2013 Range Rover.
Land Rover called on the expertise of New York design firm Hollwich Kushner and the Architectural Digest to create this remarkable piece of public art. The statue is titled, “Climbing Up” and is sure to create additional buzz around Land Rover’s flagship model.
“This spectacular public art installation speaks to the physical properties of high-strength aluminum, as well as the design aesthetic of the 2013 Range Rover and we’re excited to see how it draws attention and discussion to our next generation Range Rover,” noted Kim McCullough, Brand Vice President, Land Rover North America.
The piece of art properly reflects how the Range Rover incorporates strength into its lightweight design.
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