It appears the Range Rover Evoque has lived up to its early hype after being awarded “Car Design of the Year” by Car Design News at the 2011 Geneva Motor Show.
To win the “Car Design of the Year” award is a prestigious achievement. Each year, a large panel of automotive design professionals chooses the winner for best car design and, for 2011, it was the Range Rover Evoque that made a lasting impression. “The Evoque translates the brand identity of Range Rover to a smaller, very relevant product, without becoming retro or derivative,” noted Joe Simpson, Associate Editor of Car Design News.
In recent months, Jaguar Land Rover has begun to revamp its Range Rover branding strategy in hopes of distinguishing Range Rover from the rest of the Land Rover lineup. Receiving the “Car Design of the Year” award certainly reaffirms the company’s vision for the Evoque and the Range Rover brand. It appears Jaguar Land Rover has created a vehicle that is markedly different than any existing Rover without compromising brand integrity. “This is a particularly special accolade as it represents recognition from peers in the industry,” said Gerry McGovern, Land Rover’s Design Director.
The auto industry’s leading design professionals may applaud the Evoque’s design features but does the general consumer share this enthusiasm? It seems the answer is a resounding “yes” after Land Rover reported that over 100,000 customers around the world have registered formal interest in the Range Rover Evoque. The Evoque is due to arrive at dealerships later this year.
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