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Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

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Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

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Range Rover Evoque Uses Apple iAd

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Posted On: Aug 12, 2012 By: Charles Kayajian Category: Land Rover News

Have you seen (or used) an Apple iAd? This latest advertising service from Apple allows companies to advertise to their consumer base by placing rich, interactive advertisements in select iPhone and iPad apps. Land Rover has made great use of this new technology with a highly sophisticated advertisement for the Range Rover Evoque.

Range Rover Evoque ad on iAd

Land Rover’s iAd for the Evoque offers audiences a unique introduction to the vehicle, providing useful information but also allowing users to engage directly with the Evoque by selecting color, trim and other vehicle options. Most impressive of all, the iAd gives potential customers a 360-degree, CGI interior view that can be explored by moving and manipulating the mobile device.

The iAd has been slow to catch on, but Land Rover sees tremendous value in this innovative mobile advertising opportunity. The ability to select which apps to advertise with allows the Land Rover to focus on their target demographic. What’s more, the interactive nature of the iAd has consumers spending more time engaging with the brand than they would watching a 30-second commercial.

“I think there is a difference between someone sitting on their couch, absorbing that 30-second television ad, and someone perhaps sitting on that couch but actually engaged in their iPhone and their iPad. You’re involved in that experience,” said Ken Bracht, Communications Director, Land Rover America.

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

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