Land Rover, in conjunction with international wildlife charity, Born Free, have announced the opening of a wildlife refuge and education center in Ethiopia. The center will provide sanctuary to rescued lions and other animals, and also serve as an education enter to teach children and other visitors about the importance of the protection, conservation, and care of animals and their habitats.
The redesigned facility is named Ensessakotteh, which means "Animal Foot Print" in Amharic. True to the name, all of the Land Rover vehicles operating out of Ensessakotteh are decorated with and animal footprint graphic. The Wildlife Rescue, Conservation and Education Centre covers approximately 77 hectares approximately 20 miles outside of Addis Ababa.
The Born Free foundation will use Ensessakotteh to house animals who have been rescued, mostly from illegal trade, and private ownership. Other animals have been threatened by loss of habitat and proximity to, or encounters with dense human population centers.
Mark Cameron, Jaguar Land Rover Global Brand Experience Director said: "Ensessakotteh is a project that Land Rover and Born Free have been working towards for some time. The facility...will make a real difference by spreading awareness about how people can adapt their lives and attitudes to ensure a sustainable future for man and wildlife alike."
See the Land Rover press release for more information, here.
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