Have you seen the Land Rover S1 mobile phones?
If not - here's the skinny... much like a Land Rover itself, the phones are designed to take a beating - including a heavy-impact resistant case and components, waterproof housing, long battery life, etc... all the facets you'd want on a phone brandishing the Land Rover name.
That's all well and good and the phones are somewhat cool in that respect - but we think the marketing print advertisements are actually cooler than the phones themselves!
Check out this 3-ad series just released by ad agency, Y&R Lima, RKCR/Y&R, London, UK:
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