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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Land Rover Recreates Series One Assembly Line

  • Dave Bobeck
  • Feb 4, 2015
Series 1 assembly line recreation

Land Rover continues to honor and celebrate the legacy of the soon-to-be-discontinued Defender, this time with an historic recreation of the original production line at the Solihull, UK factory where the first Series I Land Rovers rolled out in 1948.

The “Celebration Line” exhibition details the history of the Wilks brothers, the founders of the Series I, and shows visitors what life was like on the assembly line and how the original vehicles were built, largely with only the most rudimentary hand tools. The recreated assembly line displays Series I Land Rovers in varying degrees of assembly, built from original parts specifically for the attraction.

To build the replica assembly line, the Land Rover factory consulted with Land Rover restoration specialist Phillip Bashall, curator and owner of the Dunsfold Collection, the world’s largest collection of rare and unique Land Rovers and parts.

Despite his vast collection, it took Phillip months to accumulate all of the parts for the exhibition, and five weeks to assemble the vehicles. Phillip and his cohorts even went as far as building Series I chassis and body panels from scratch. Bashall consulted with 50-year Land Rover veteran Roger Crathorne to ensure the accuracy of the display. Visitors can even don period overalls similar to those worn by the original factory workers.

The current Defender assembly line is housed in one of the original buildings that contained the first Land Rover line. Both the current line and the newly recreated Series I line are open for tours throughout 2015.

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  • Written By
  • Dave Bobeck
  • OG Rover aficionado and believer in 5 replacement U-joints in-vehicle at all times. Rover club enthusiast and event crasher.
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  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

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  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

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