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Land Rover Kicks off Rugby Promotion

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Posted On: Aug 19, 2015 By: Dave Bobeck Category: Land Rover News

As part of their ongoing efforts as a Worldwide Partner of Rugby World Cup 2015, Land Rover has announced its #WeDealInReal campaign to recognize grassroots rugby teams from all over the world.

Land Rover has a long heritage of support for amateur and professional rugby. Now with this fully integrated brand campaign they are putting grassroots rugby first and foremost.

Rugby World Cup club

In the way of revealing the campaign, Land Rover have produced a short video promoting the shared values of Land Rover, both the company, and its vehicles, and the sport. Mud is only just one of them.

The campaign focuses a spotlight on 11 “hero” rugby clubs, each of whom has a unique story to tell, that will be revealed through various media on Land Rover’s global website and their various social channels.

Laura Schwab, ‎ Marketing Director of Jaguar Land Rover UK said, "We have deliberately chosen to shine the spotlight on some of the smallest, most remote, most deserving rugby clubs around the world. At Land Rover, we share many of the values that also sit at the heart of the game. Our unique #WeDealInReal campaign aims to put grassroots clubs on the global stage, by telling their stories to an international audience."

The eleven clubs chosen for the campaign hail from all over the world. They are:

  • Bidart Union Club, France
  • Clwb Rygbi Y Fflint, Wales
  • CUS Siena, Italy
  • Davetalevu Rugby Club, Fiji
  • Dingo Cubs in Alice Springs, Australia
  • Halifax RUFC, England
  • Hokkaido Barbarians Rugby Club, Japan
  • Isle of Mull Rugby Club, Scotland
  • Rugbaí Chorca Dhuibhne, Ireland
  • Soweto Rugby Club, South Africa
  • Upper Clutha RFC, New Zealand

Land Rover initiated its #WeDealInReal campaign in March. by using some of its most high-profile Rugby ambassadors to lend a hand at a grassroots match in Hampshire, England. Rugby World Cup winners Jonny Wilkinson, Will Greenwood, Sir Clive Woodward, Brad Thorn and Bryan Habana were present to assist in the amateur clubs’ routine match day preparations.

Also, as an Official Vehicle Partner for Rugby World Cup, Land Rover is providing a fleet of 450 vehicles to support the logistics behind the Tournament.

More details can be found at and @LandRover

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