Land Rover has a history of providing aid and service to those in need. Most recently, the iconic automobile company and the Red Cross teamed together to support children in Sierra Leone through a program called Child Advocacy and Rehabilitation (CAR).
Sierra Leone’s 11-year civil war left 50,000 dead and countless others physically and emotionally scarred from more than a decade violence and brutality. The rebel army known as the Revolutionary United Front, or RUF, made it common practice to kidnap children and teenagers and forcefully enlist them into their army. Nearly 17,000 young Sierra Leone children fought as “child soldiers” and were exposed to the worst elements of the war.
Recognizing the immediate need for rehabilitative services, the Land Rover-sponsored CAR Program provides counseling, education and vocational training to Sierra Leone’s youth. The goal is to help these children recover from the horrors of their past and reintegrate them as contributing members of society. Land Rover support has made it possible for the Red Cross to open and operate five CAR sites across Sierra Leone. Collectively, these centers will help aid over 12,000 children each year.
Land Rover has been sending aid to Sierra Leone for years. In 2008 Land Rover donated eight Defenders which allowed humanitarian groups to reach struggling communities in rural locations.
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