Land Rover has spent a lot of time and money on innovative advertising campaigns in recent months for the release of the new Range Rover Evoque. While the interactive video games, short films and celebrity endorsements (to name a few) were fun, we’ve found that the most compelling advertising is often the simplest. Enter the Land Rover Defender Night Eyes campaign.
The Land Rover Defender Night Eyes campaign (created by the Y&R Agency of South Africa) cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes of each animal (water buffalo, lions, hyenas, etc.) contrast sharply with the dark shadows and green hue of the night vision shot. Of course, a closer look at each photograph reveals a pair of Defender headlights hidden within the cluster of glowing eyes.
Hats off to the Y&R Agency of South Africa for this creative advertising piece that captures the true essence of the Land Rover brand!
Advertising Agency: Y&R, South Africa, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer
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