For many Rover enthusiasts, their Land Rover Defender means the world to them. The expression, typically used to show affection, took on a whole new meaning for a group of clever designers in London who created a memorable print advertisement.
The ad depicts a world map with each continent and land mass shaped in the instantly recognizable outline of a Land Rover Defender. RKCR/Y&R, the design company behind the brilliant advertisement claimed that they used the images of the famous Land Rover vehicle because “70% of the world is covered by water, the rest is covered by Defender.
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