Land Rover Debuts First "Reborn" Series One

Land Rover’s new Classic division has provided more information about the current plan to offer refurbished, or “Reborn” Series One Land Rovers to the public. In addition, last week it brought a the first Reborn vehicle, now dubbed "Car Zero," and a couple of un-restored Series Ones as well, to the Techno-Classica Collector Car Show in Essen Germany.

According to Land Rover, the Reborn program underscores “its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers.”

The Reborn scheme, as previously announced, will offer 25 restored vehicles, hand selected from all corners of the globe in order to provide the expert restoration team with the best vehicles to start off with.

Each of the 25 vehicles will be painstakingly restored to original 1948 factory specification, using only genuine Land Rover Classic Parts, in order to preserve authenticity. The vehicles will be available in one of five original Series One colors, including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

With guidance from the Land Rover Classic restoration team, customers will choose their preferred base vehicle for the ensuing rebuild. Then, over the following six-to-nine-month period, they will be able to follow the progress of the restoration work, presumably through online photos, or perhaps through the occasional visit to Land Rover's new Classic workshop located within the original Defender production works at Solihull.

Tim Hannig, Director, Jaguar Land Rover Classic, said: "The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectible automotive icon. Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers."