Jaguar Land Rover President Andy Goss has recently announced that the two iconic automotive brands will be sharing sales facilities in the United States moving forward. Explaining his decision Goss notes, “Forty-five percent of people who own a Jaguar own an SUV.”
The consolidation will provide cross-marketing opportunities for both brands while maintaining the same number of franchises, only in fewer buildings. As Goss says, “245 rooftops becoming 200.” The first joint dealership opened in Paramus, New Jersey near Jaguar Land Rover North America headquarters and features a modern, 68,000-square foot facility.
Strengthening both brands by positioning them together is clearly a top priority for Jaguar Land Rover, especially with a series of new models expected to hit showroom floors over the coming months. “It’s critical that our dealer network also look to the future with modern facilities that have the proper footprint and quality experience to present these two growing luxury brands.”
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