Jaguar Land Rover has recently announced plans for a massive investment to the tune of 16.5 billion dollars over the next four years to ramp up global expansion and develop new products and technology.
Chief executive officer Ralph Speth said that the company plans to expand production into fast-growing markets like China and Saudi Arabia, while maintaining the same level of production at home in the UK. In addition to these ambitious plans for expansion, Jaguar Land Rover also plans to release a new line of compact sedans to rival established competitors in the market such as BMW and Audi. These vehicles will presumably fall under the Jaguar marquee, but this has not been confirmed.
"You have to invest in big amounts of seed in order to reap the harvest, which is what we are doing," notes Speth in an exclusive interview with Autocar. “We see the cycle as powering growth. The amounts we are investing are very large, but I think we can keep that momentum. It is not a case of investing now and then pausing; as we invest in product and deliver more cars, I expect we can keep going forward at the same rate."
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