The auto industry has come down with Indian fever! No, I’m not talking about Cleveland’s baseball team or the infectious tick disease.
All the big names in the car business have become enamored with India’s growing car market. Excuse me, its booming car market and manufacturing industry. In particular, the sector of luxury cars is growing at double the rate of the rest of the industry and manufacturers like BMW, Jaguar, Land Rover, Mercedes Benz, Audi, and Volvo among others are all burning to take a bite of the fruitful Indian market.
BMW currently rules the road in the luxury car segment but both Mercedes Benz and Jaguar Land Rover are tailing close behind. Sitting at #1 just a few years ago, Mercedes Benz was overtaken by BMW in 2009. But watch out, Mercedes! Since Indian based Tata Motors acquired Jaguar Land Rover, the company’s been gunning its metaphorical engine to put JLR at top position on the luxury market podium. Tata’s aggressive marketing campaigns and its extensive Indian network look like they’re helping JLR to edge out Benz and make it BMW’s main competitor.
We'll be rooting for you, Land Rover!
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