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Jaguar Land Rover: Building In China

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Posted On: Feb 22, 2011 By: Charles Kayajian Category: Land Rover News

In accordance with their lofty Chinese sales goal of 40,000 units, Tata Motors-owned Jaguar Land Rover has been speaking with auto manufacturing plants in China for a potential joint venture.

JLR China

Rumors currently circulating about Jaguar Land Rover’s pending Chinese partnership include the Great Wall Motor Company, a top Chinese SUV maker.

Last year Jaguar Land Rover saw their Chinese sales nearly double, with a 95% increase in vehicles sold (26,200 total units). Further, China ranks as Jaguar Land Rover’s third largest market behind the U.S. and U.K., representing 11.7% of their total volume. The numbers suggest that a partnership with Chinese manufacturers would be quite advantageous for the British luxury car maker.

The push for Chinese assembly plants has been met with some trepidation following Beijing’s decision to limit car registrations due to the city’s dense population. A cap on car registrations in other large metropolitan areas could potentially hurt sales for Jaguar Land Rover. “We have looked at that and to the extent I have understood from JLR colleagues, we do not believe it will impact our volumes in the near future,” noted C Ramakrishnan, CFO, Tata Motors.

Jaguar Land Rover will be adding 40 new dealerships in China this year, bringing the total number of Chinese dealerships to 100.

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