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JLR Tightens Grip On Intellectual Property

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Posted On: Mar 31, 2017 By: Dave Bobeck Category: Land Rover News

Speaking of crushing the competition, Land Rover, hot on the heels of its courtroom success in protecting its Defender model name in an intellectual property suit against adventure-mobile maker Bombardier, Jaguar Land Rover is tightening its grip on other possible model names.


Range Stormer

The firm has filed 29 trademarks in the last two weeks. Some of them hint at potential new model names while others seek to solidify ownership of already existing terms. Westminster, Freestyle, Stormer, Sawtooth, Landmark, Range Rover Classic, and Landy. were all included in the filings. Westminster was a special edition for the previous-generation Land Rover, Freestyle was a variant of the Land Rover Freelander, the Range Stormer was a Land Rover concept in 2004, and Stormer is a wheel pattern that has recently been used on Range Rover Sport and other models, and a Sawtooth is a type of Defender wheel. Landmark was a special edition of the previous-generation Discovery, and Range Rover Classic was the name given to the original Range Rover upon the release of the second generation Rangie also known as P-38. Landy is a common nickname for Land Rovers, and also a popular childrens’ book based on an old Land Rover.


Range Rover Classic Badge

Along with the Land Rover marks applied for were equally as many, if not more, for sister company Jaguar Cars, Ltd. None of this means that any of the new trademarks will become model names, but it’s possible. Jaguar and Land Rover have both expanded their lineups in the past few years and have strong sales momentum, so we just might see a modern-day Jaguar XJS, a Land Rover Stormer special edition, or any of the other names.

Keep watching this space for further developments and other Rover News.

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