In the face of negative publicity surrounding diesel engines after the VW debacle back in September , Jaguar Land Rover North America is moving forward with its multi-vehicle diesel strategy in the U.S, says JLRNA President and CEO, Joe Eberhardt.
Confident owing to excellent response to its new diesel engine option in the U.S., JLR has no plans to change its plans to roll out diesel powered Range Rovers Jaguars. U.S. authorities certified the JLR diesel engines a few weeks ago, and sales numbers have already been positive. For Range Rover and Range Rover Sport vehicles where the V6 6 turbodiesel is offered, about 16% of buyers have taken that option. Eberhardt says that the company hopes to push that to 20% moving forward.
JLR’s U.S. diesel offerings will also eventually include a 2.0L turbodiesel I-4 in the Discovery Sport and Evoque, as well as in the Jaguar XE and XF sedans, and the F-Pace, all by the end of 2017.
After the VW emissions turmoil, the EPA ordered General Motors to test many of its diesel vehicles on road to verify laboratory test results. It is too early to tell whether the agency will require JR to perform similar tests. Eberhardt has no worries about the new Jaguar 2.0L “Ingenium” turbodiesel meeting all emissions requirements.
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