Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivery companies

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

JLR Adds to Oregon R and D Shop

Back to Main Page
Posted On: Apr 16, 2015 By: Dave Bobeck Category: Land Rover News

In 2013, Jaguar Land Rover announced it was opening an R & D facility in Portland Oregon. Now they are adding 50 new engineers to the payroll and engaging with tech start ups to foster innovation in the technology features of its automobiles.

InControl Touch Preview

Land Rover has always been innovative in its use of technology, from the early adoption of driving features such as ABS, Traction Control, Hill Descent Control, Active Cornering Enhancement and Terrain Response, to more advanced features still in development such as "invisible" bonnet and door pillars and safety features such as the pedestrian airbags on the Discovery Sport models. Now they are beginning to focus and refine the information side of their vehicles' technology.

The launch of the "Innovation Incubator" is designed to attract ideas for on board "infotainment" features from tech start up firms and engineering schools. Individuals or companies that have good ideas, but need JLR's help to implement them, can present the ideas in a "shark tank" style, and company execs will be able to pick and choose from the most promising prospects. Land Rover expects to work with up to 120 start up firms over the next decade.

JLR's new "InControl Touch Pro," infotainment and connected car technology platform employs a 60 gigabyte solid state hard drive located in the vehicle, to store and distribute on board information, as well as information input through occupants' smart devices. One new start up being currently employed under the incubator scheme is developing software to allow for photos and videos taken by occupants to automatically be shared on social media. According to JLR sources, " the system is so sophisticated... (it) won't just tell you the weather at your destination - it will allow you to send your estimated time of arrival to a friend. The car will then automatically keep your contact up-to-date with your progress via SMS should traffic conditions change and delay your journey. Once you get to within 200 meters of your destination, Approach Mode will share 360 degree street-level view imagery to help you navigate at the end of your journey - and the car will even transfer your route to your smartphone if you are completing your journey by foot or public transport."

The JLR Facility in Portland opened in 2014 and is the first JLR product development center located outside of the UK. It currently employs 30 engineers and the new additions will bring that number to 80. Portland has a rapidly growing tech sector and many other tech companies are making the move there as well. Land Rover does also operate two testing facilities in the United States, its hot weather testing center in Phoenix, Arizona and a cold weather test facility in International Falls, Minnesota.

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 8543 Lankershim Blvd
  • Sun Valley, CA 91352 - USA

Please wait while we calculate your shipping cost.....

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

No Thanks
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.