Jaguar Land Rover is developing a bit of a reputation within the automotive space, and we’re not talking about off road dominance…
The Range_e plug-in, hybrid diesel-electric Range Rover has received the 2011 Award for Automotive Innovation by the Society of Motor Manufacturers and Traders (SMMT). Jaguar Land Rover is the first automotive manufacturer to develop a full-size, luxury, all-wheel drive vehicle to feature a plug-in hybrid system. The Range_e prototype draws its power from a 67kw electric motor and a 3-liter V6 turbo engine, which together generate impressive fuel efficiency at 85mpg.
The award was presented to Jaguar Land Rover’s Chief Engineer for Hybrids, Peter Richings who spoke about the prominent role research and development is playing within Jaguar Land Rover:
“Innovation and technology are the lifeblood of our business and we are delighted that our work has earned this recognition from our industry peers. Range_e demonstrates the advances we are making in cleaner and more fuel efficient performance without compromising the performance and all-wheel drive capabilities that are at the heart of our brand and we look forward to bringing its benefits to the market in the near future.”
Investment in research and development is already proving its worth to the Land Rover brand with widespread praise being hailed to the new Range Rover Evoque. Like the Range_e, The Evoque embodies much of Land Rover’s progressive, environmentally-friendly ethos. The baby Range is the first Rover to use aluminum chassis components, contributing to its low curb weight and fleet-leading fuel efficiency. The Evoque is also composed almost entirely of recoverable and reusable components – quite a feat for a vehicle type-casted as a utilitarian gas guzzler.
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