Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

First Production Land Rover Will Be Restored

Back to Main Page
Posted On: Feb 28, 2018 By: Dave Bobeck Category: Land Rover News

Just a few weeks ago, we learned about one of the earliest, pre-production Land Rovers, a Series One 80-inch that was one of the demonstrator cars Land Rover displayed at the 1948 Amsterdam Motor Show. It was the debut to the world of what would go on to become arguably the most iconic 4x4 vehicle ever made. Now, another historically significant 80-inch has been revealed. The very first production model, Chassis Number 1, has changed hands recently and is now to be restored.


JUE 477 at RAC London

This incredibly historic Land Rover is now on display at the Royal Automobile Club main headquarters on Pall Mall in London. It was owned for many years by a UK farmer, who originally bought it for work on his farm. Judging by appearance, the vehicle was eventually put out to pasture, where in typical fashion, it lay exposed to the elements and began to return to the earth. According to the story, JUE 477 was displayed for Land Rover's 50th Anniversary in 1998, and after that returned to the farm, where it eventually went into more protected storage. In 2009 a poster to the UK Land Rover Series One Club forums recounted a story describing a trip to go see the vehicle in the mid 90's, along with a grainy photo.

JUE 477 in 1995

JUE is without a doubt one of the most important surviving Land Rovers. It was originally delivered in July of 1948 to a member of the Solihull development team, and it spent its first two years on the grounds of the Solihull factory. It didn't get its current registration number until 1950 when it was first sold for road use to a Professor McEwen of Newcastle University. The next owner was David Fairless, who would keep it until its most recent sale. Fairless was looking for a tractor but ended up coming home with the Land Rover instead. Aware of JUEs substantial pedigree, Fairless nevertheless put it to work on the farm, where it eventually fetched up and subsequently was "discovered" by the Series One Club enthusiasts. Reports from as early as 1971 state that even that long ago, JUE already hadn't run "for a long time."

"There it was sat rather sadly...paint faded and rubbed through to alli, a front hub and swivel missing, one wing outer ripped loose, a rear body side missing, no doors or screen, bumper bent back to the wings. Surprisingly the drivers spade back remained so I sat in and grasped the twin spoked steering wheel what a feeling, yes it was looking forlorn but here I was sat in possibly the most important Land Rover ever, JUE 477, the very first one built to be sold - if this and its sisters had failed back there in 1948 the Land Rover would have been consigned to history books there and then."

Not as plush as the Velar interior

To dispel some rumors about its status, JUE 477 made a brief but highly memorable appearance at the Land-Rover’s 50th birthday celebrations at Shugborough Hall in 1998, and this attracted considerable interest and intention from collectors. After that, the vehicle was eventually moved under cover in an attempt to preserve what was left of it. Mr. Fairless passed away in June of 2017, and in November, the process to auction it off began.

So far, there has been no revelation as to who was the successful bidder, but rumors suggest it went for no less than 6 figures. The Series 1 will be carefully restored in a way that "retains the remarkable history, original components, and unique details.” Enthusiasts are hopeful that the vehicle will remain the UK.

close up of JUE477 number plate

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

No Thanks
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.