Last week, Londoners woke up to wireframe sculptures of Land Rover’s new Range Rover Evoque Convertible mysteriously parked on the city’s streets.
The full scale sculptures were placed in iconic London locations and then photographed with the famous London landmarks as a backdrop.
Locations included Harrods’ Department Store, and in Mayfair, London's most refined and exclusive shopping and residential district.
The sculptures, designed by Land Rover's Design team, used computer modeling to precisely outline the shape of the Evoque Convertible.
According to Land Rover, the sculptures follow on from similar wireframes used to launch the original Evoque in 2011. The 1:1 sculptures feature 3D wheels as well as front and rear seats. Six wireframes were produced, to show how the Evoque Convertible will look out and about in the natural urban environment. Each one will now begin a global tour, leading up to the official introduction in November.
Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: "The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London…The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer - two attributes this vehicle delivers in abundance."
I've included some photos here, for the full set, see Land Rover's official press release.
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