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Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

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Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

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Discovery, Freelander to Replace LR4 and LR2

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Posted On: Sep 19, 2011 By: Charles Kayajian Category: Land Rover News

Land Rover hasn’t done much to appeal to its enthusiast market lately. The company’s branding overhaul has been met with skepticism which became most evident last week following the debut of the DC100 at the Frankfurt Motor Show.

Fortunately, Land Rover’s latest strategic decision seems to make lots of sense, and should appeal to every demographic within the U.S. market. The alphanumeric model names that adorn our Rovers – LR4, LR2 – will be phased out when the next generation of vehicles arrives. Replacing the vague badging will be the traditional vehicle names used by just about every other country: Discovery and Freelander.

The move will allow Land Rover to streamline their product marketing efforts moving forward. Land Rover plans to remodel the current LR4 and LR2 vehicles around 2016, meaning the change is still a few years off.

Better late than never.

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

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