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Atlantic British Announces An Exclusive Arrangement With Alloy+Grit!

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Posted On: Jul 15, 2016 By: C. Bartow Category: Press Releases

It's finally coming... a Land Rover lifestyle magazine published specifically for North American Land Rover enthusiasts.

Dubbed Alloy+Grit, the new magazine is slated for its inaugural first issue this November. The magazine and its publishers promise to deliver fresh and interesting content on all things Land Rover from a distinctly North American perspective.

What's more, we're helping get the word out by slotting outbound parts and accessories orders with complimentary copies for the first four issues beginning in November 2016!

alloy+grit issue cover


Check out Alloy+Grit Publisher, Bryan Joslin, as he explains what's in store for the new magazine...



Here's the official press release!

New American Land Rover Magazine Alloy+Grit to Launch in November with Boost from Retailer Atlantic British

For Immediate Release

(NEW BRITAIN, PA) – July 15, 2016 – On November 15, 2016, Land Rover enthusiasts in North America will get their first look at Alloy+Grit, a new magazine dedicated exclusively to their unique interests. Being published quarterly by Alloy Publishing Group, Alloy+Grit promises 100 pages of perfect-bound visual delight and well-crafted stories produced on heavy, high-quality stock.

The contents of each issue will focus on the more timeless stories of importance to the American Land Rover enthusiast. Feature articles will span all generations and models, from the earliest Series vehicles to the latest Range Rovers. In combination with its beautiful design, the print magazine should be something readers will want to archive for future reference, just like a great book.

“We wanted to give North American Land Rover enthusiasts an independent publication of their own. You can only read so many articles from the British magazines before you realize there’s not a lot of relevance to the American scene inside them,” states Bryan Joslin, publisher and founder of Alloy+Grit. “We also wanted to produce a magazine that was truly independent, without the potential for conflict from other commercial interests.”

Envisioned from the started as a multi-channel media outlet, Alloy+Grit’s premium print magazine will be bolstered by augmented reality, web, video and social media content to connect readers across multiple platforms with the wide array of personalities, products, and experiences that make Land Rover ownership so incomparable.

The first edition of Alloy+Grit – Series 1, Issue 1 – will debut on November 15, 2016, in conjunction with the Los Angeles Auto Show where Land Rover will make a major announcement. Readers will have a chance to subscribe or pre-order single copies of the magazine at Members of participating Land Rover clubs throughout North America will also have the opportunity to purchase copies of the magazine directly through their clubs. Alloy+Grit will also be available for sale through certain Land Rover retailers, details of which will be announced at a later date.

Through an exclusive arrangement with Atlantic British Ltd., the largest independent parts and accessories retailer for Land Rovers in North America, a limited number of copies of the first four issues of Alloy+Grit will be included at no charge to customers placing qualifying orders with the retailer. These complimentary issues will be available starting November 15, 2016 and will be offered while supplies last.

“We’re excited to help foster a new publication dedicated to the North American Land Rover enthusiast community. Our arrangement with Alloy+Grit is a great way for us to support this worthwhile new venture. The complimentary issues will offer a nice bonus for many of our customers while also cultivating a solid footing for a new publication that could well serve as the nucleus for the North American Land Rover community,” said Chris Bartow, Director of Marketing at Atlantic British Ltd.




About Alloy Publishing Group, Inc.
Alloy Publishing Group is a multi-media publisher of content produced for North American Land Rover owners and enthusiasts under the Alloy+Grit brand. Alloy Publishing Group was founded by automotive journalists Bryan Joslin (Publisher) and Steve Hoare (Editor), and designer Daniel Marcello (Creative Director). All three founders are Land Rover owners and active enthusiasts. The company is based in New Britain, PA. Alloy+Grit can be found on the web at, as well as on Facebook, Twitter, Instagram and Pinterest.

About Atlantic British Ltd.
Atlantic British Ltd. is America's oldest and largest independent supplier and manufacturer of premium parts and accessories for Land Rover vehicles; serving retail and wholesale customers since 1970. The Company provides a wide array of premium parts, accessories and performance upgrades imported from around the world through distribution facilities on the east and west coasts. Its vast product line is available through numerous catalogs published yearly and online at their website Atlantic British Ltd. has no affiliation, real or implied, with Jaguar Land Rover Limited™, Jaguar Land Rover, North America, LLC™, Tata Motors or any of its affiliates.

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