"e-Terrain" Is Here!

Land Rover has registered the "E-Terrain" name as an umbrella term for a host of new technologies.

Land Rover is in full development on their new hybrid and green vehicle platform collectively known as the e-Terrain System - that reduce fuel consumption and emissions while improving 4x4 capability.

Evidently, a little thing like an ownership change is not slowing down those crafty Land Rover engineers from moving full speed ahead on a host of new technologies.  In fact, it may be responsible for speeding them up.

According to UK trademark records, on June 27 Land Rover began the process of registering the name "E-Terrain". This name was used to identify Land Rover's new hybrid systems that were featured in the Land-e Concept which debuted back in 2006.

The list is long - and imaginative - and it indicates what Land Rover is doing to stay ahead of the curve on delivering new hybrid systems for future Land Rover vehicles.

Here's a list of the new technologies that are featured in the Land-e Concept's E-Terrain System:

- Integrated Electric Rear Axle Drive
- ISG Integrated Starter-Generator
- Innovative Propshaft with Seamless Re-connect
- Terrain Response e-Mode
- Bio-diesel capability
- ITP Intelligent Thermal Programme
- EPAS Electric Power Assisted Steering
- IMES Intelligent Management of Electrical Systems

Going off-road - and being fuel-efficient about it - has never been so complex.  But that's a good thing.  Land Rover must be environmentally responsible if it wants to maintain its edge in the SUV market.  It looks like now, going green and going off-road are no longer mutually exclusive.